Digital Marketing and Communications Manager

Company Description

Fairmont The Palm is a luxury, world-class resort located on the iconic Palm Jumeirah Island in Dubai. The hotel features 391 guest rooms and suites with dedicated Fairmont Gold rooms and lounge. A total of 11 food and beverage outlets on property offer international dining options including Michelin Guide recommended 2022 and 2023 Little Miss India, Frevo - Brazilian Churrasco experience, Seagrill Bistro, Ba Restaurant and Lounge, Blowfish, Flow Kitchen, The Cigar Room, Vuvuzela and others. Fairmont The Palm also features an expansive pool and beach area with a health club, Serenity Spa Dubai - The Art Of Well Being and the Fairmont Falcons Kids’ Club.

Job Description

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Brainstorm new and creative growth strategies.
• Collaborate with agencies (PR agency, social media agency, digital agency, creative agency) and other vendor partners.
• Collaborate with internal teams to create landing pages for dedicated campaigns and optimize user experience.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Design, build and maintain the hotels and outlets social media presence.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Instrument conversion points and optimize user funnels.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns for the hotel and F&B outlets.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Supervise photo and video shoots for the hotel and F&B outlets.
• Update and maintain the hotel’s website content (all.accor.com and brand.com websites).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Excellent written and verbal communication skills.
• Proven experience developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.
• Master’s degree a plus.
• Proficiency with online marketing and social media strategy.
• Proven experience designing interactive applications and networking platforms.
• Willingness and ability to travel.
• Established press and media contacts.