Digital Marketing Analyst

Ajsons Group; Dubai; On-site; USD 45,000 - 65,000; Full time

Job summary

Ajsons Group is seeking a Digital Marketing Analyst to enhance their marketing strategy and performance. The role involves analyzing digital marketing channels, optimizing campaigns, and providing strategic insights to improve engagement and conversions. Candidates should have a background in technology or engineering with digital marketing experience and strong analytical skills.

Qualifications

• Bachelor's degree in Technology/Engineering (Computers) required.
• 2-4 years in digital marketing analysis, preferably in corporate or agency.
• Proficiency in English and Hindi.

Responsibilities

• Analyze digital marketing performance across SEO, SEM, and social media.
• Utilize tools like Google Analytics and SEMrush.
• Create reports and provide recommendations for optimizations.

Skills

Analytical skills

Problem-solving skills

Organizational skills

Communication

Education

Bachelor of Technology/Engineering (Computers)

Job description

Job Title: Digital Marketing Analyst

Qualifications:

• Bachelor of Technology/Engineering (Computers)
• Proficiency in English and Hindi

Experience:

• 2-4 years in digital marketing analysis, preferably in a corporate or agency setting

Responsibilities:

1. Analyze digital marketing performance across channels such as SEO, SEM, social media, and email marketing.
2. Utilize tools like Google Analytics, SEMrush, Ahrefs, etc., to monitor traffic trends, user behavior, and conversion metrics.
3. Create reports and dashboards to provide insights and recommend optimizations.
4. Assist in developing and executing marketing campaigns to enhance engagement and conversions.
5. Conduct competitor analysis and benchmark performance against industry standards.
6. Identify and track KPIs to measure ROI.
7. Collaborate with creative and content teams to align strategies with business objectives.
8. Provide data-driven recommendations to improve customer engagement, website optimization, and conversion rates.
9. Stay updated on digital marketing trends and tools.

Desired Skills:

• Strong analytical, organizational, and problem-solving skills.
• Ability to communicate complex data insights clearly.
• Experience with A/B testing, landing page optimization, and performance tracking is a plus.
• Knowledge of HTML, CSS, or basic coding is advantageous.

Note: This job posting is active. For more information, visit the company's official channels.