Digital Lead Generation Manager

MaxAccelerate; Dubai; Remote; USD 60,000 - 100,000; Full time

Job summary

A leading company in digital transformation seeks a Manager of Lead Generation to develop a comprehensive digital infrastructure for customer acquisition. This role involves creating a multi-channel lead generation strategy using advanced AI solutions, CRM systems, and digital marketing techniques. Ideal candidates will have a strong background in the technology sector, particularly within CRM ecosystems, and will be responsible for building a lead generation engine from scratch.

Benefits

Remote work flexibility

Competitive salary and performance-based commission

Qualifications

• Minimum of 3 years in lead generation or digital marketing.
• Proven experience in the technology industry, particularly with CRM.
• Strong knowledge of AI-driven lead gen tools and marketing automation.

Responsibilities

• Design and implement a scalable lead generation system.
• Develop and manage multi-channel campaigns including SEO and paid advertising.
• Utilize AI-based lead generation platforms to enhance outreach efforts.

Skills

Lead Generation

Digital Marketing

CRM

SEO

Google AdWords

AI-driven Tools

Tools

Salesforce

HubSpot

Pardot

Marketo

Amplemarket

ZoomInfo

Job description

Location : Remote / UAE / Portugal / UK - Option to relocate to Dubai post Probation Period

Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.

Role Overview

We are seeking a Manager of Lead Generation to develop and execute a digital infrastructure for acquiring new customers across multiple territories. The role involves creating a multi-channel lead generation strategy using CRM (Salesforce), marketing automation, AI-powered tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

This is a unique opportunity to build a lead generation engine from scratch, utilizing advanced AI solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly within CRM or Salesforce ecosystems, and will be hands-on in designing and implementing scalable lead acquisition strategies.

Key Responsibilities

1. Design and implement a scalable lead generation system to attract customers in various regions.
2. Develop and manage multi-channel campaigns, including SEO, paid advertising, LinkedIn outreach, and AI-driven prospecting.
3. Utilize AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io) to enhance prospecting and outreach efforts.
4. Manage Google AdWords, PPC campaigns, and targeted paid advertising strategies.

CRM & Marketing Automation Infrastructure

1. Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and tracking.
2. Implement and optimize marketing automation platforms (such as HubSpot, Pardot, Marketo) to automate email and drip campaigns.
3. Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting.
4. Develop and execute SEO strategies to improve online visibility and organic lead acquisition.
5. Optimize website landing pages and content for lead conversion.
6. Manage and enhance LinkedIn marketing campaigns, including outreach and sponsored ads.
7. Monitor key lead generation KPIs to ensure performance optimization and ROI.

Data-Driven Optimization & Analytics

1. Implement lead scoring and segmentation models to identify high-potential prospects.
2. Analyze campaign data, sales funnel metrics, and customer behavior insights to refine strategies.
3. Use AI-powered analytics and automation to continuously improve lead generation efforts.
4. Collaborate with sales teams to align lead generation with revenue targets.
5. Coordinate with content creators and designers to develop engaging assets.
6. Lead the adoption of ABM (Account-Based Marketing) strategies targeting high-value clients.

Requirements

Key Skills & Experience

• Minimum of 3 years in lead generation, digital marketing, or demand generation roles.
• Proven experience in the technology industry, particularly with CRM, Salesforce, SaaS, or similar.
• Strong knowledge of Salesforce CRM, AI-driven lead gen tools (e.g., Amplemarket, ZoomInfo), and marketing automation platforms.
• Hands-on experience with Google AdWords, LinkedIn advertising, and SEO optimization.
• Expertise in data-driven marketing, campaign performance analysis, and conversion optimization.
• Understanding of B2B sales funnels and both outbound and inbound lead generation strategies.

Soft Skills & Personality Traits

• Strategic thinker with a data-driven approach.
• Proactive, hands-on, capable of building processes from scratch.
• Excellent project management and execution skills.
• Strong communication and stakeholder management abilities.

This role offers the chance to build a scalable lead generation system, work with cutting-edge AI and automation tools, enjoy high earning potential with a competitive salary and performance-based commission, and benefit from remote work flexibility within a global team.