Digital Lead - eCommerce

Redington; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in Dubai seeks a Digital Growth Lead to enhance customer onboarding and engagement through advanced marketing automation tools. The role combines strategic thinking with hands-on management of marketing campaigns and consumer analytics, requiring 5-7 years of experience and a robust understanding of e-commerce.

Qualifications

• 5-7 years in marketing automation & digital campaign management.
• Experience in Retail E-commerce is required.
• Strong spreadsheet manipulation and modelling skills.

Responsibilities

• Own customer onboarding, engagement, transaction, and retention.
• Identify and optimize customer communication across all channels.
• Analyze consumer behavior and derive insights for journey design.

Skills

Marketing Automation

Data Analysis

Communication

Team Management

E-commerce Knowledge

Job description

Job Description

As a lead for Digital growth, you will own the Redington customers / partners, vendors - helping them onboard, engage, transact, retain and provide a superlative post transaction customer experience. In this role, you will demonstrate a strong command of enablement technology platforms, and the ability to research and recommend new applications and platforms in line with organizational goals. Our next set of businesses will leverage this platform to grow; hence we are rapidly scaling and building products which will help drive behavior change for existing set of partners first & leverage the product for new markets, customers, business segments.

Platform Management

• Functional expertise of Marketing Automation Platforms such as Smartech, Adobe Marketing Cloud, SalesForce Marketing Cloud, WebEngage, CleverTap, MoEngage
• Functional expertise in paid media channels including Facebook and Google Ads
• Managing all communication channels: In-app, Push, SMS, Voice, Paid Media
• Integration with CRMs / Web Analytics / App Analytics

Define Business Objectives

• Identify how to increase & measure repeat purchase behaviour through automation
• Identify cross-sell and up-sell opportunities
• CRM & Loyalty management

Consumer Segmentation

• Understand consumer transaction behaviour and conceptualize meaningful segments / clusters
• Segmentation based on recency, frequency, repurchase, lifetime value and other transaction variables
• Ability to come up with statistical models for detailed segmentation & clustering

Journey Design & Communication Development

• Design multi-channel recursive journeys customized for each key consumer segment to influence the entire conversion funnel
• Identify communication requirements and collaborate with design, content & copy teams to craft the right creative communication
• Set up journeys using dynamic creative elements for personalized communication based on consumer segmentation
• Optimize journeys based on performance

Conversion Funnel Mapping

• Plot the entire conversion process with digital and offline touch points & stakeholders
• Map key steps in the conversion process and identify drop-off / friction points
• Identify reasons for drop-off and communication / nurturing needs to improve conversion rates at each step

Reporting & Analysis

• Analyze impact on Consumer LTV from each journey & campaign
• Derive insights on consumer behaviour and incorporate feedback into communication & journey design

Job Requirements

• 5-7+ years of experience in marketing automation & digital campaign management
• 2-3 years of team management experience
• Experience in Retail E-commerce is required
• Excellent spreadsheet manipulation and modelling skills
• Strong understanding of P&L metrics
• Strategic and detail-oriented mindset
• Bias for action to drive tactical wins and improvements
• Ability to think and solve from first principles and fundamentals
• Customer obsession; proactive in identifying and solving pain points
• Ability to build structure from ambiguity
• Data-driven decision making
• Excellent communication skills for stakeholder engagement and challenge resolution
• Ownership mindset, responsible for driving key outcomes through technology