Digital Lead

AirQ; Abu Dhabi; Presencial; AED 180.000 - 300.000; Jornada completa

Descripción de la vacante

AirQ, a UAE-based UAV and aerospace company, seeks a Digital Lead to own the digital ecosystem, including website, SEO, LinkedIn and paid campaigns. You will shape brand visibility, generate B2B leads and drive performance analytics from UAE markets outward.

Reporting to Head of Marketing, you will manage agencies, coordinate Arabic content, and ensure brand consistency across platforms while transforming digital engagement into tangible business opportunities.

Formación

• Bachelor's degree in Marketing or related field required
• 5–8 years of digital marketing experience
• Minimum 3 years managing corporate websites, SEO and social media
• Experience in B2B technology, aerospace, defence or industrial sectors preferred

Responsabilidades

• Own and optimize AirQ's digital presence across website, SEO, social channels and campaigns
• Plan and execute paid advertising campaigns (Google Ads, LinkedIn) and digital campaigns
• Develop dashboards and reports using GA4, GTM, and Search Console
• Coordinate Arabic/English content with translation partners and agencies
• Lead external digital agencies and manage internal Content & Social team
• Track leads, analyse marketing performance and align with Sales to convert enquiries into opportunities

Conocimientos

Strategic thinking

Content writing

Communication

Ownership

Project management

Educación

Bachelor's degree in Marketing

Herramientas

Google Analytics 4

Google Search Console

Google Tag Manager

Google Ads

LinkedIn Campaign Manager

CRM and marketing automation platforms

Descripción del empleo

Job Description:

AirQ is a UAE-based UAV and aerospace company focused on developing advanced unmanned aerial systems and innovative aerospace solutions. We are looking for a results-driven Digital Lead to strengthen our online presence, enhance brand visibility and generate qualified business leads across digital platforms.

The Role

The Digital Lead will take ownership of AirQ’s digital ecosystem, including the corporate website, SEO, LinkedIn, social media, paid advertising, digital campaigns and performance analytics.

Working closely with the Head of Marketing, this role will play a key part in positioning AirQ as a credible, defence-first UAE UAS group and converting digital engagement into business opportunities.

Key Responsibilities

Website & Digital Presence

• Manage and continuously improve the corporate website, ensuring accurate and engaging content.
• Oversee website structure, updates, performance and user experience.
• Maintain consistent brand positioning across all digital platforms.

SEO & Search Marketing

• Develop and implement SEO strategies to improve search rankings across the UAE, GCC and international markets.
• Conduct keyword research and implement technical SEO improvements.
• Optimise AirQ's visibility across Google AI Overviews and AI-powered search platforms.
• Coordinate Arabic website content with translation partners.

Social Media & Content Management

• Manage AirQ's LinkedIn and Instagram channels.
• Develop and execute an integrated social media content calendar.
• Create engaging B2B content, including posts, newsletters and website updates.
• Support leadership visibility and employee engagement through official content.

Digital Campaigns & Paid Advertising

• Plan and execute Google Ads and LinkedIn advertising campaigns.
• Manage digital marketing activities for major campaigns and exhibitions, including IDEX 2027.
• Monitor campaign performance and optimise advertising expenditure.

Analytics & Lead Generation

• Manage Google Analytics 4, Google Search Console and Tag Manager.
• Develop performance dashboards and monthly marketing reports.
• Track website enquiries, evaluate marketing performance and identify qualified leads.
• Coordinate with the Sales team to convert digital enquiries into business opportunities.

Team & Agency Management

• Manage external digital agencies and platform partners.
• Lead the Content & Social Executive once appointed.
• Ensure all digital communications comply with company brand guidelines and approval procedures.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Digital Media, Computer Science or a related field.
• 5–8 years of experience in digital marketing.
• Minimum 3 years of experience managing corporate websites, SEO and social media channels.
• Previous B2B experience in technology, aerospace, defence or industrial sectors is preferred.
• Experience managing digital agencies and marketing campaigns.
• UAE or GCC market experience is an advantage.

Technical Skills

• Website and CMS management.
• SEO, keyword research and technical optimisation.
• Google Analytics 4, Google Search Console and Google Tag Manager.
• Google Ads and LinkedIn Campaign Manager.
• CRM and marketing automation platforms.
• Strong B2B content writing and communication skills.
• Basic graphic design and video-editing capabilities.
• Arabic language skills will be an added advantage.

What We Are Looking For

• Strong ownership and accountability.
• Strategic thinking combined with hands‑on execution.
• Excellent communication and content development skills.
• Ability to manage multiple projects and deadlines.
• Strong attention to detail and brand consistency.
• Ability to collaborate with cross-functional teams.

Work Location

Masdar City, Abu Dhabi, United Arab Emirates. This is an on-site position.