Digital Delivery Manager(UAE National)

HSBC; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A global banking institution in the United Arab Emirates seeks a Digital Delivery Manager to optimize their public website for better user experience and increased digital sales. The ideal candidate will lead initiatives focusing on SEO, data analytics, and agile methods to improve customer journeys and conversion rates. Strong expertise in web analytics tools and collaboration with UX teams are essential for this role.

Qualifications

• Proven experience in digital delivery management, particularly in web optimization.
• Strong analytical skills with experience using web analytics tools.
• Experience in collaborating with UX and design teams.

Responsibilities

• Lead the optimization of public website for SEO and conversion.
• Define digital backlog focusing on customer acquisition.
• Analyze customer journeys using web analytics tools.

Skills

SEO expertise

Data analysis

Agile methodologies

User experience optimization

Tools

Google Analytics

Hotjar

Job description

Digital Delivery Manager (UAE National) (ID: 0000LLF2)

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Role Purpose:
We’re seeking a strategic and delivery-focused Digital Delivery Manager to lead the optimization of our public website, with a focus on Search Engine Optimization (SEO) and digital sales conversion. This role sits at the intersection of digital marketing, product, and technology, and is key to enhancing our digital acquisition strategy and improving the online experience for our retail banking customers.

Using data, insights, and agile methods, you will lead initiatives to improve search visibility, optimize journeys especially for mobile users, and increase digital sales of products like current accounts, wealth, and credit cards.

Duties & Responsibilities

1. Be accountable for Digital Delivery Management.
2. Optimize customer journeys for acquisition, ensuring seamless mobile-first experiences.
3. Define and prioritize the digital backlog focusing on SEO impact and conversion improvements.
4. Analyze user behavior and customer journeys using web analytics tools (e.g., Google Analytics, Hotjar).
5. Use data and analytics to identify improvement opportunities across traffic, engagement, and conversion funnels.
6. Collaborate with UX and design teams to identify friction points and develop A/B tests to optimize funnels.
7. Work closely with digital sales teams to define and track KPIs for conversion goals (e.g., application starts, sign-ups, product leads).
8. Oversee A/B testing, personalization, and user journey experiments to improve digital performance, collaborating with the group Conversion Rate Optimization team.
9. Own and manage the backlog of public website enhancements focused on digital sales and lead generation.
10. Provide regular performance updates, dashboards, and insights to senior stakeholders.
11. Maintain alignment with regulatory, compliance, brand, and accessibility standards.
12. Build relationships across teams and functions to create a compelling public website.