Digital & CX Strategy Lead – Mobility & Immersive Retail

Nissan; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

Nissan Dubai is seeking a Digital and CX Manager to lead App & Connected Car Services, immersive retail experiences, and data infrastructure. You will drive strategy, coordinate with IT, Marketing, and external partners, and deliver scalable digital solutions for the GCC region.

The role demands a product mindset, senior communication skills, and the ability to navigate a dynamic automotive digital landscape.

Qualifications

• Bachelor's degree in business administration or relevant degree.
• 5-7 years of experience.
• General automotive market knowledge.
• Strong understanding of GCC/ ME digital landscape and tech adoption trends.
• Sales and Service operations, Quality and Customer Experience knowledge.
• Fluent in English.
• Product Mindset: structured thinker focusing on systems, scalability, and data integrity.
• Matrix diplomacy: ability to work cross-functionally with IT, Marketing, Sales and external partners.

Responsibilities

• Own App & Connected Car Services (CCS) product management including app strategy and migration.
• Align with stakeholders on technical stack, roadmaps and local community spaces.
• Lead GTM strategy and execution for app-related topics, CCS and third-party localized services.
• Optimize CCS activation rates using data-driven PDCA loops.
• Own immersive retail platforms including Apple Vision Pro showroom experiences and 3D configurator lifecycle.
• Manage PIM tool for vehicle and accessory specs and ensure data quality across platforms.
• Oversee data infrastructure and system integrations between NSCs, CDP, and AMIEO hub.

Skills

Fluent English

Cross-functional collaboration

Problem solving

Agile & curious

MS Office skills

Education

Bachelor's degree in business administration or relevant degree

Tools

MS Office

Job description

Nissan Dubai is seeking a Digital and CX Manager to lead App & Connected Car Services, immersive retail experiences, and data infrastructure. You will drive strategy, coordinate with IT, Marketing, and external partners, and deliver scalable digital solutions for the GCC region.

The role demands a product mindset, senior communication skills, and the ability to navigate a dynamic automotive digital landscape.