Digital Coordinator

AccorHotel; Dubai; On-site; USD 40,000 - 60,000; Full time

Job summary

A leading hospitality group seeks a Digital Marketing Specialist to enhance their online presence and drive traffic through innovative marketing strategies. The role involves creating high-quality content, managing social media, and optimizing digital channels. The ideal candidate will possess a solid understanding of the digital marketing landscape, particularly in the hospitality sector, with skills in content management and effective communication.

Qualifications

• Knowledge and experience in hotels.
• Good understanding of digital marketing and social media landscape.
• Strong working knowledge of Microsoft Outlook and Office.

Responsibilities

• Assist the Digital Marketing Manager in developing initiatives for key markets.
• Manage creation and publishing of high-quality content.
• Monitor and optimize traffic acquisition strategies.

Skills

Digital marketing

Social media management

Content creation

SEO

Competitor analysis

Education

Minimum certificate holder and above

Tools

Microsoft Office

Adobe Experience Manager

Video editing tools

Photo editing tools

Job description

Job Responsibilities

• Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on direct channels.
• Manage the creation and publishing of relevant, original, high-quality content.
• Update and optimize hotel content on direct, indirect channels, and online listings.
• Review and monitor the hotel's competitor set regularly to maintain competitiveness in content quality and offer appeal.
• Manage the active presence of the property on social media channels.
• Monitor and optimize traffic acquisition strategies at the hotel level, including SEO, display advertising, paid social, and metasearch.
• Support the execution of the emailing calendar for rooms, F&B, and other outlets in line with strategy and corporate guidelines.
• Provide creative ideas and best practices for content marketing and social media.
• Deliver monthly and quarterly reports on web performance.
• Monitor and assist in ensuring rate parity in collaboration with the Revenue Director/Manager across all online distribution channels.

Desired Candidate Profile

Qualifications

• Knowledge and experience in hotels.
• Minimum certificate holder and above.
• Good understanding of digital marketing and social media landscape.
• Strong working knowledge of Microsoft Outlook and Microsoft Office.
• Good knowledge of video and photo editing tools.
• Experience using Adobe Experience Manager for digital content management.