Digital Coordinator

Fairmont Hotels & Resorts; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality company seeks a Digital Marketing Assistant to support initiatives aimed at boosting online traffic and competitiveness. This role involves managing content across various channels, optimizing social media presence, and ensuring effective communication strategies, promising a rewarding environment for growth and creativity.

Qualifications

• Knowledge and experience in hotels.
• Good understanding of the social media landscape.
• Ability to communicate in English, other languages are a plus.

Responsibilities

• Assist in developing digital marketing initiatives for hotel key markets.
• Manage creation and publishing of high-quality content.
• Monitor and optimize online traffic and presence.

Skills

Digital marketing

Content creation

Social media management

Interpersonal skills

Education

Minimum certificate holder and above

Tools

Adobe Experience Manager

Video editing tools

Photo editing tools

Microsoft Outlook

Microsoft Office

Job description

Company Description

Join us at Accor, where life pulses with passion!

As a pioneering in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status quo.

By joining us, you will become a Heartist, because hospitality is, first and foremost, a work of heart.

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfill yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues, and for the planet.

Hospitality is a work of heart,

Join us and become a Heartist.

Job Description

Key Deliverables and Responsibilities

• Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels
• Manage the creation and publishing of relevant, original, high-quality content
• Update and optimize the hotel content on Direct, Indirect channels, and online listings
• Review and monitor the hotel’s competitor set regularly and maintain competitiveness in terms of content quality and offer appeal
• Manage the active presence of the property on social media channels
• Monitor and optimize traffic acquisition levers at hotel level including SEO, display, paid social, and metasearch
• Support the execution of the emailing calendar for rooms, F&B, and other outlets in line with the strategy and corporate guidelines
• Provide creative ideas and best practices for content marketing and social media
• Deliver monthly and quarterly reports on web performance
• Monitor and assist in ensuring rate parity together with the Revenue Director/Manager across all online distribution channels

Qualifications

• Knowledge and experience in hotels
• Minimum certificate holder and above
• Good understanding of digital marketing and social media landscape
• Strong working knowledge of Microsoft Outlook and Microsoft Office
• Good knowledge of video and photo editing tools
• Experience using Adobe Experience Manager for digital content management

Additional Information

• Excellent English in oral and written communication. Ability to speak other languages and/or basic understanding of other languages is an advantage.
• Good interpersonal skills with the ability to communicate with all levels of employees.
• Service-oriented with an eye for details.
• Ability to work effectively and contribute in a team.
• Good presentation and influencing skills.
• Multicultural awareness and ability to work with people from diverse cultures.
• Flexible and able to embrace and respond to change effectively.
• Ability to work independently and demonstrate good initiative in a dynamic environment.
• Self-motivated and energetic.
• High integrity and ability to keep confidentiality.
• Sense of urgency.