Digital & Comms Manager

Gulfjobfair; United Arab Emirates; On-site; AED 100,000 - 150,000; Full time

Job summary

Gulfjobfair is recruiting a Digital & Communications Marketing Professional for a client school in Dubai. The role focuses on driving high‑performing digital campaigns and building the school's online presence to attract enquiries and enrolments.

The ideal candidate has proven performance marketing, strong SEO, excellent copywriting, hands‑on execution, and budget management, with deep knowledge of the UAE education market and a track record of measuring cost per enquiry and enrolment outcomes.

Qualifications

• Must have track record in performance digital marketing in education sector.
• Strong SEO knowledge is required.
• Excellent written English and copywriting skills.
• Ability to develop strategy while executing.
• Experience managing marketing budgets.
• Knowledge of UAE education market is a MUST.
• Success measured by cost per enquiry and enrolment metrics.

Responsibilities

• Drive performance marketing campaigns across Google Ads, Meta, TikTok, and other digital channels to generate qualified enquiries.
• Manage SEO (on-page and local/Google Business Profile).
• Build partnerships with education portals and regional media outlets.
• Develop social media content strategies and manage community engagement.
• Coordinate launch videos, PR, influencer partnerships, and school launch events.
• Manage the school website and marketing budget.

Skills

Performance marketing

SEO

Copywriting

Budget management

Lead generation

Social media strategy

Education

Marketing degree

Tools

Google Ads

Meta (Facebook)

TikTok

Job description

Digital & Comms Manager

UAE school experience is preferred

Currently recruiting for a Digital & Communications Marketing Professional for a client school in Dubai. The education group is hiring for a marketing professional who is available to join as soon as possible.

Some of the key responsibilities include:

• Driving performance marketing campaigns across Google Ads, Meta, TikTok, and other digital channels to generate qualified enquiries.
• Managing SEO (on-page and local/Google Business Profile).
• Building partnerships with education portals such as Edarabia and WhichSchoolAdvisor, as well as regional media outlets including Khaleej Times and Gulf News.
• Developing social media content strategies and managing community engagement.
• Coordinating launch videos, PR, influencer partnerships, and school launch events.
• Managing the school website and marketing budget.

The ideal candidate will have:

• A proven track record in performance digital marketing and lead generation, within the education sector is a MUST.
• Strong SEO knowledge.
• Excellent written English and copywriting skills.
• The ability to develop strategy while also being hands-on with execution.
• Experience managing marketing budgets
• Knowledge of the UAE education market is a MUST
• Success in this role will be measured by cost per enquiry, qualified enquiry volume, enquiry-to-enrolment conversion, and open house/event attendance.