Digital and Communications Marketing Manager

AccorHotel; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead innovative campaigns and drive growth strategies. In this exciting role, you will analyze customer insights, collaborate with creative teams, and execute multichannel marketing initiatives to enhance brand visibility and engagement. Your expertise in project management and decision-making will be crucial in optimizing marketing performance across various platforms. Join a forward-thinking company where your contributions will make a significant impact on customer engagement and brand success. If you're passionate about marketing and eager to take on new challenges, this opportunity is perfect for you.

Qualifications

• Bachelor's degree in marketing or business is required.
• Proven experience in developing marketing plans and campaigns.

Responsibilities

• Analyze customer insights and market trends to build strategies.
• Lead multichannel campaigns and optimize user experience.
• Measure and report performance of all digital marketing campaigns.

Skills

Analytical Skills

Project Management

Communication Skills

Creativity

Marketing Strategy

Decision-Making

Multitasking

Customer Insights

Education

Bachelor's degree in marketing, business, or related field

Master's degree

Tools

Marketing Automation Tools

CRM Tools

SEO/SEM

Social Media Platforms

Job description

Job Responsibilities:

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Brainstorm new and creative growth strategies.
• Collaborate with agencies (PR agency, social media agency, digital agency, creative agency) and other vendor partners.
• Collaborate with internal teams to create landing pages for dedicated campaigns and optimize user experience.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Design, build, and maintain the hotel's and outlets' social media presence.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify trends and insights and optimize spend and performance based on the insights.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Instrument conversion points and optimize user funnels.
• Lead the marketing programs from start to finish, leveraging internal support and driving collaboration.
• Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Partner with email performance marketing and web teams to design, test, and evolve lead nurturing tactics.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns for the hotel and F&B outlets.
• Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
• Supervise photo and video shoots for the hotel and F&B outlets.
• Update and maintain the hotel's website content.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Work in partnership with the creative team to develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

Qualifications:

• Bachelor's degree in marketing, business, or related field.
• Excellent written and verbal communication skills.
• Proven experience developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with an eye for creativity.
• Experience with marketing automation and CRM tools.
• Master's degree a plus.
• Proficiency with online marketing and social media strategy.
• Proven experience designing interactive applications and networking platforms.
• Willingness and ability to travel.
• Established press and media contacts.

Remote Work: No

Employment Type: Full-time