Digital Analytics Lead

techcarrot FZ LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A technology company in Dubai seeks a Digital Analytics Lead with a minimum of 8 years of experience. The ideal candidate will have proficiency in tools like Google Analytics and a strong ability to translate complex data into actionable insights. Excellent communication and project management skills are essential, and a Bachelor’s degree in a relevant field is required.

Qualifications

• Minimum 8 years of experience as a Digital Analytics Lead or similar role.
• Proficient in digital analytics tools such as Google Analytics and Appsflyer.
• Certified Google Analytics professional.

Skills

Digital Analytics Tools (Google Analytics, Appsflyer)

Analytical Skills

A/B Testing

Project Management

Data-driven Storytelling

Communication Skills

Education

Bachelor's degree in Business Marketing or related field

Job description

Minimum Experience and Knowledge

• Bachelors degree in a relevant field (e.g. Business Marketing).


• Proven experience of 8 years as a Digital Analytics Lead or similar role.


• Proficiency in digital analytics tools such as Google Analytics Appsflyer or similar platforms.


• Experience working closely with technical teams to implement tracking requirements.


• Excellent analytical skills with the ability to translate complex data into clear actionable insights.


• Solid understanding of A/B testing user journey analysis and UX performance measurement.


• Strong communication skills to influence and present to both technical and non-technical stakeholders.


• Proven ability to manage multiple priorities independently and deliver high-quality outputs within deadlines.


• Certified Google Analytics professional.


• Project management skills and ability to prioritize and manage up effectively.


• Data-driven storytelling skills; you create and deliver compelling presentations with outstanding visuals.


• Strong Web Analytics proficiency is required A/B testing / usability / UX etc.

Competencies

Behavioral:

• Works well cross-functionally to drive tangible business outcomes leveraging analytics.


• Highly motivated self-starter who is adaptable, detail-oriented, and proficient at multi-tasking in a fast-paced environment.


• Collaborate closely with other members of our Product/Data & Analytics team on leveraging data across key customer journeys and interactions to inform insight and analysis.


• Excellent communication and presentation skills with the ability to effectively communicate technical concepts to non-technical stakeholders.