Destination Consumer Insights Lead

Miral Destinations; Abu Dhabi; On-site; AED 300,000 - 500,000; Full time

Job summary

Miral Destinations seeks a Destination Consumer Insights Senior Manager to lead end-to-end guest and consumer insight at the destination level. You will collect and interpret input from surveys, reviews, complaints, social feedback, and qualitative research to inform experience design and governance.

You will own survey administration, governance, and executive storytelling for leadership forums, translating data into clear priorities and action plans across touchpoints and assets.

Qualifications

• Bachelor's degree in Market Research or related field.
• Formal or practical training in quantitative and qualitative research methodologies.
• 8–10+ years in consumer insights, guest insights, VoC/VoG, market research, or CX analytics.
• End-to-end insight systems accountability including surveys and multi-source feedback.
• Experience informing senior leadership through actionable insights, not only reports.

Responsibilities

• Own the full destination consumer insight ecosystem across surveys, reviews, complaints, and social feedback.
• Synthesize data to clear insight themes and root causes for action.
• Provide executive-ready narratives for leadership forums.
• Govern survey design, sampling, and governance to ensure data quality.
• Track actioning of priority insights and maintain feedback loops.

Skills

Quantitative research

Qualitative research

Data analysis

Insight storytelling

Stakeholder management

Education

Bachelor's degree in Market Research or related field

Job description

Miral Destinations seeks a Destination Consumer Insights Senior Manager to lead end-to-end guest and consumer insight at the destination level. You will collect and interpret input from surveys, reviews, complaints, social feedback, and qualitative research to inform experience design and governance.

You will own survey administration, governance, and executive storytelling for leadership forums, translating data into clear priorities and action plans across touchpoints and assets.