Deodorants Marketing Manager Arabia

Unilever Brazil; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading consumer goods company in Dubai is seeking a Deodorants Marketing Manager to drive brand innovation and growth in the region. The role requires expertise in marketing, strong leadership skills, and a passion for consumer insights. You will be pivotal in evolving the marketing strategy while leading a high-performing team in a dynamic environment.

Qualifications

• Experience in marketing roles, especially in country roles.
• History of success in category management under difficult circumstances.
• Understanding of P&L management.

Responsibilities

• Lead mid-to-long term portfolio strategy and localize mix development.
• Drive business growth through effective brand campaigns and innovation.
• Coach and motivate the marketing team.

Skills

Marketing experience

Brand development

Strong business acumen

Stakeholder influencing

Consumer understanding

English communication

Job description

Unilever is currently hiring for Deodorants Marketing Manager Arabia. Function: Marketing. Work Level: WL2A. Reports to: Oral & Deos Category Lead Arabia. Scope: Arabia. Location: UAE.

Brand, Portfolio & Innovation for Unilever

• Works with global to lead mid-to-long term portfolio strategy and localize mix development for portfolio of DEOS.
• Ensures game-changing and insight-led innovations and brand campaigns are brought to life to drive business growth, increase penetration, and market leadership.
• Walks the talk on brand purpose.
• Ensures profitable, robust funnel sufficiency to fuel growth.

Building & driving category growth strategy

• Leads the IBP process in Arabia and ensures integrated annual plans that deliver on growth and financial ambitions.
• Sets clear prioritization and resourcing for strategic priorities -- including Brand building, product innovation, market development.
• Leads the team to strong integrated online & offline execution, monitoring and optimization of plans.
• Strong monitoring of results, with clear prioritization and choices (START, STOP, PIVOT) for all initiatives.

Social 1st Demand Generation

• Partner with Content & Media teams to ensure Category Demand Creation transformation is successfully delivered to the region i.e. ensuring brandverse and brand experience toolkits are localized successfully by brand / content.
• Develop and execute strategic Social 1st plans aligned with brand marketing objectives & JTBD, leveraging a deep understanding of the local market culture, communities, and social media platforms and trends.

Team Leadership

• Coaches, develops and motivates marketing team and indirect cross‑functional teams.
• Change management: Develops a culture of consumer‑centricity, with data and insight as the foundation for successful marketing strategy and execution.
• Strategically influences other global and local multi‑functional teams to land aligned plans.
• Coaches and develops the team to drive actions with clarity, speed and agility.
• Partners with R&D, Media, Customer Strategy & Planning, Finance teams to achieve sustained, long‑term and profitable growth.

Profile & Requirements:

• Experience in marketing roles, with strong experience in country roles is a must. Brand development experience, cost management and sales experience is a plus.
• Experience in leading total category in a big market.
• Bringing curiosity and passion to understand consumers while demonstrating the willingness to learn & evolve.
• Track record of success and category management under difficult market and competition circumstances.
• Strong business acumen with P&L management experience.
• Passion for building a high‑performing Marketing team and nurturing talent.
• Strong change management and stakeholder influencing skills in a complex and matrix organization – able to effectively communicate with customers, cross‑functional teams, leadership teams, local and regional/global teams.
• Strong ability to communicate in English is a must.

Leadership

Passion for high performance: takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
Personal mastery: sets high standards for themselves. Actively builds own wellbeing and resilience.
Consumer love: whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
Purpose & service: has humility, understanding that leadership is service to others, inside and outside Unilever.
Agility: explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.