Demand Manager

Etihad; Abu Dhabi; On-site; AED 90,000 - 150,000; Full time

Job summary

Etihad Airways invites a Demand Manager to drive revenue through accurate demand forecasting, trend analysis, and strategic pricing. You will work with cross-functional teams to align pricing and network strategies with business goals, using advanced revenue management tools and multi-dimensional demand mapping.

Ideal candidates will have a degree or equivalent analytical experience, 5 years in numerate roles, and familiarity with industry systems (PROS, O&D, GDS) and BI tools like Tableau.

Qualifications

• Educated to degree level or with relevant analytical experience.
• 5 years working experience in a numerate and analytical role.
• High familiarity with airline systems (PROS, O&D Systems, GDS, DDS) and reporting tools (Tableau, zenztech).

Responsibilities

• Maximize network revenue through accurate demand forecasting and revenue management tactics.
• Forecast demand across multiple dimensions (class, departure time, day, origin, destination).
• Manage revenue during peak periods and events to exploit demand fluctuations.
• Monitor competitor pricing and market trends to identify opportunities and threats.
• Track revenue performance, review results, and make data-driven recommendations.
• Collaborate with commercial, network planning, sales, marketing, and loyalty teams.
• Utilize revenue management software to support decision-making.
• Identify and implement process improvements to enhance outcomes.

Skills

Numerate and analytical

Data-driven

Forecasting

Education

Degree or relevant analytical experience

Tools

PROS

Origin & Destination Systems

GDS

DDS

Tableau

zenztech

Job description

As a Demand Manager at Etihad Airways, you will play a crucial role in maximizing revenue through accurate demand forecasting, in-depth analysis of demand patterns, market trends, and competitor strategies. You will collaborate closely with cross-functional teams to develop and execute strategies that contribute to achieving network PRASK (Passenger Revenue per Available Seat Kilometer) targets.

Accountabilities

• Revenue Optimization: Achieve monthly revenue targets and maximize network revenue through accurate demand forecasting and strategic revenue management tactics.
• Accurate Forecasting: Precisely forecast demand, ensuring detailed mapping at multiple dimensions (e.g., Class, time of departure, day of week, Origin, and Destination), especially during peak periods and special events.
• Peak Management: Strategically manage revenue during peak times and special events to capitalize on demand fluctuations.
• Competitive Analysis: Monitor competitor pricing and market trends to identify opportunities and threats and adjust strategies as necessary.
• Performance Analysis and Data-Driven Adjustments: Track and analyse revenue performance metrics, conduct regular performance reviews, and make data-driven recommendations for improvements. Refine demand trends, validate system outputs, and ensure accurate Origin and Destination data to optimize revenue management inputs and network optimization results.
• Collaboration: Work closely with all commercial departments, Network Planning, alliance, sales, e-commerce, marketing and loyalty, to ensure pricing and revenue strategies align with overall business objectives.
• Systems and Tools: Utilize revenue management software and tools effectively to support decision-making and optimize revenue opportunities.
• Continuous Improvement: Identify and implement process improvements to enhance revenue outcomes continuously.
• Project Involvement: Provide expertise in demand strategies for revenue management projects.

Job Description

As a Demand Manager at Etihad Airways, you will play a crucial role in maximizing revenue through accurate demand forecasting, in-depth analysis of demand patterns, market trends, and competitor strategies. You will collaborate closely with cross-functional teams to develop and execute strategies that contribute to achieving network PRASK (Passenger Revenue per Available Seat Kilometer) targets.

Accountabilities

• Revenue Optimization: Achieve monthly revenue targets and maximize network revenue through accurate demand forecasting and strategic revenue management tactics.
• Accurate Forecasting: Precisely forecast demand, ensuring detailed mapping at multiple dimensions (e.g., Class, time of departure, day of week, Origin, and Destination), especially during peak periods and special events.
• Peak Management: Strategically manage revenue during peak times and special events to capitalize on demand fluctuations.
• Competitive Analysis: Monitor competitor pricing and market trends to identify opportunities and threats and adjust strategies as necessary.
• Performance Analysis and Data-Driven Adjustments: Track and analyse revenue performance metrics, conduct regular performance reviews, and make data-driven recommendations for improvements. Refine demand trends, validate system outputs, and ensure accurate Origin and Destination data to optimize revenue management inputs and network optimization results.
• Collaboration: Work closely with all commercial departments, Network Planning, alliance, sales, e-commerce, marketing and loyalty, to ensure pricing and revenue strategies align with overall business objectives.
• Systems and Tools: Utilize revenue management software and tools effectively to support decision-making and optimize revenue opportunities.
• Continuous Improvement: Identify and implement process improvements to enhance revenue outcomes continuously.
• Project Involvement: Provide expertise in demand strategies for revenue management projects.

Qualifications

• Educated to degree level or with relevant analytical experience
• 5 years working experience in a numerate and analytical role
• High familiarity with airline systems, such as PROS, Origin & Destination Systems, GDS, DDS, and reporting tools as tableau, zenztech.

Recruitment Process

The recruitment process for this position will involve the following steps:

• Shortlisted applicants will be invited to complete a recorded video interview via our third-party platform HireVue. This interview will allow you to record your responses to a range of questions related to the position and will allow you to demonstrate your knowledge and experience in a way that just your CV alone would not be able to. It also ensures fairness for you and all candidates, as all our shortlisted candidates are asked the same questions and assessed on their responses.
• After a review of completed video interviews, shortlisted candidates will be invited to an initial technical interview with the hiring manager, which may require completion of a case-study.
• Finalists may be invited to a follow-up interview with leadership team, if required.

All candidates will be notified as to the status of their application as soon as is possible.

Additional Information

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

To learn more visit www.etihad.com