Data Analyst

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Role Summary:

As a Data Analyst you will be responsible for collecting, analyzing, and interpreting large data sets from various sources including sales, market, consumer, and category data. This role is important to build insightful, data-driven strategies that drive business growth and consumer engagement. It is key to have a strong analytical mindset, hands-on experience in data analysis tools, and a passion for turning raw data into actionable insights.

Key Success Drivers including Accountabilities and Responsibilities:

Analyze complex datasets from multiple sources (sales, market research, consumer behavior, category performance).

Build and maintain dashboards and reports using Power BI to visualize trends and performance metrics.

Translate data into clear, compelling insights and strategic recommendations for marketing initiatives.

Assist in market segmentation, customer profiling, and identifying growth opportunities.

Partner with cross-functional teams including Sales, Category, and Product to align data insights with business objectives.

Ensure data integrity and accuracy through consistent validation and quality checks.

Prepare presentations and reports to communicate findings to both technical and non-technical stakeholders.

Support ad hoc analysis and special projects as needed by the business. Operational Excellence: Maintain organized documentation of research, plans, and deliverables.

Stay updated on industry news, sales numbers, best practices, and emerging trends to inform strategies.

Support the Senior Manager Strategy in day-to-day tasks and project management.

Functional/Technical Competencies:

Excellent written and verbal communication skills.

High attention to detail and ability to work independently Soft Skills.

Eager to learn and grow in a fast-paced environment.

Collaborative and a team player with a proactive attitude.

Adaptable and open to feedback.

Experience:

13 years of proven experience in a similar Data Analyst role Experience in a retail or consumer-focused environment is preferred Demonstrated experience in data reporting, trend analysis, and dashboard creation

Exposure to market, sales, and consumer data analytics is highly desirable