Customer Relationship Management Specialist

Urban Bricks; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A real estate company in Dubai is looking for a CRM Specialist to optimize customer relationships and enhance data management. The role involves managing CRM platforms, supporting lead generation, and analyzing performance metrics. The ideal candidate has at least 1 year of CRM experience in real estate and is proficient in CRM tools like Pipedrive. Strong organizational and communication skills are essential for this position.

Qualifications

• Minimum 1 year of CRM experience in real estate (UAE experience preferred).
• Strong knowledge of real estate sales cycles and customer journey.
• Ability to work in a fast-paced, deadline-driven environment.

Responsibilities

• Maintain and update CRM platforms.
• Track and manage the customer journey from lead capture to post-sale follow-up.
• Create and implement email/SMS marketing workflows.

Skills

Proficiency in CRM platforms (e.g. Pipedrive)

Excellent communication skills

Analytical skills

Organizational skills

Tools

Pipedrive

Digital marketing tools

Job description

We are seeking a highly motivated and detail-oriented CRM Specialist to manage and enhance our customer relationship systems. The ideal candidate will play a key role in optimizing client communication, maintaining accurate data, improving lead conversion, and supporting sales and marketing strategies in line with business goals.

Key Responsibilities:

CRM Management:

• Maintain and update CRM platforms (e.g. Pipedrive).
• Ensure all customer data is accurate, complete, and well-organized.
• Manage and segment leads, prospects, and customer databases.

Lead & Sales Support:

• Track and manage the customer journey from lead capture to post-sale follow-up.
• Distribute qualified leads to the sales team and monitor follow-up performance.
• Create and generate reports to analyze lead performance, campaign effectiveness, and sales productivity.

Automation & Campaigns:

• Create and implement email/SMS marketing workflows and drip campaigns.
• Automate lead nurturing sequences to improve conversion and retention.
• Coordinate with marketing and sales to align CRM activities with campaigns and project launches.

Reporting & Analytics:

• Monitor KPIs related to lead generation, follow-ups, and conversions.
• Prepare weekly and monthly CRM performance reports for management.
• Analyze data trends and suggest actionable insights.

Customer Engagement:

• Support client engagement strategies by segmenting customer data and identifying upselling opportunities.
• Ensure timely and professional communication with prospects and existing clients.

Training & Support:

• Train team members on CRM best practices and system usage.
• Work with IT and vendors to troubleshoot system issues and implement improvements.

Requirements:

• Minimum 1 years of CRM experience in real estate (UAE experience preferred).
• Proficiency in CRM platforms (e.g. Pipedrive).
• Strong knowledge of real estate sales cycles and customer journey.
• Excellent communication, analytical, and organizational skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Familiarity with digital marketing tools is a plus.

Preferred Skills:

• Knowledge of UAE property laws and RERA guidelines.
• Experience with real estate portals (Bayut, Property Finder, Dubizzle).
• Proficient in English is mandatory.