Customer Marketing manager

Orange Business; Dubai; Hybrid; AED 60,000 - 100,000; Full time

Job summary

An established industry player seeks a dynamic marketing professional to lead innovative strategies that enhance product engagement and market presence. In this role, you will collaborate with cross-functional teams to develop comprehensive marketing strategies, conduct market research, and manage campaigns across multiple channels. With a focus on growth and transformation, you will be at the forefront of driving successful product launches and ensuring alignment with customer needs. Join a forward-thinking company that values diversity and offers a flexible work environment, professional development opportunities, and a culture that encourages innovation and collaboration.

Benefits

Flexible working hours

Professional development programs

Health and well-being programs

Employee Referral Program

Diversity & Inclusion initiatives

Qualifications

• 10+ years in strategic marketing and product positioning in tech.
• Strong analytical skills and ability to interpret market data.

Responsibilities

• Conduct market research to understand customer needs and trends.
• Plan and execute go-to-market strategies for new product launches.
• Design and manage marketing campaigns across various channels.

Skills

Strategic Marketing

Product Positioning

Market Research

Campaign Management

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Computer Science/IT

Job description

EVP Video

Company mission statement

Orange Business is a network and digital integrator that understands the entire value chain of the digital world, freeing our customers to focus on the strategic initiatives that shape their business. Every day, you will collaborate with a team dedicated to providing consistent, sustainable global solutions, no matter where our customers operate. With over 30,000 employees across Asia, the Americas, Africa, and Europe, we offer a dynamic environment to develop and perfect your skills in a field filled with exciting challenges and opportunities.

About the role

The ideal candidate will be responsible for developing and executing comprehensive marketing strategies to enhance our company's product go to market and improve customer engagement. This role requires close collaboration with various departments, including central products & marketing, sales, regional SVP leaders to ensure the successful launch, promotion and continuous improvement of our products and strategic value propositions

Key Responsibilities:

• Market Research:Conduct market research to understand customer needs, market trends, and the competitive landscape, leveraging centrally provided intelligence.
• Product Positioning:Fine-tune messaging together with the SVP leaders on product value propositions.
• Go-to-Market Strategy:Plan and execute go-to-market strategies for new product launches and feature releases.
• Content Creation:Collaborate with content creators to develop marketing materials, including brochures, presentations, and case studies, in strong collaboration with SVP leaders.
• Campaign Management:Design and manage marketing campaigns across various channels (digital, social media, events, etc.), leveraging centrally designed campaigns by Orange products & marketing.
• Sales Enablement:Provide the sales team with the necessary tools and training to effectively sell the product, in connection to central Product & Marketing teams of Orange.
• Performance Analysis:Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.Analyze commercial and financial performance vs ambitions & implement corrective actions where needed,
• Customer Base Mngt & Targeting :define target markets for NEW customers + implement Upsell campaigns on existing customers
• Transformation projects: contribute to global transformation projects & act as a regional SPOC for these projects,

About you

Qualifications:

• Bachelor's degree in Marketing, Business Administration or Computer Science/Information technology discipline.
• Proven minimum experience of 10 years in strategic marketing, product positioning, and go-to-market strategy in a technology company is a must
• Strong analytical skills and the ability to interpret market research data.
• Excellent communication and collaboration skills.
• Experience in managing marketing campaigns across various channels.
• Ability to work effectively with cross-functional teams

Additional information

• Global opportunities: Work in multi-national teams with the opportunity to collaborate with colleagues and customers from all over the world
• Flexible work environment: Flexible working hours and possibility to combine work from office and home (hybrid ways of working)
• Professional development: training programs and upskilling/re-skilling opportunities
• Career growth: Internal growth and mobility opportunities within Orange
• Caring and daring culture: health and well-being programs and benefits, diversity & inclusion initiatives, CSR and employee connect events
• Reward programs: Employee Referral Program, Change Maker Awards

Equal Employment Opportunity

Regardless of your age, gender identity, race, ethnic origin, religion/belief, sexual orientation, marital status, neuroatypia, disability, veteran status or appearance, we encourage diversity within our teams because it is a strength for the collective and a vector of innovation. Orange Group is a disabled-friendly company and equal opportunity employer: don't hesitate to tell us about your specific needs.