Customer Communication & Engagement

Khidmah; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent marketing firm in Abu Dhabi is seeking a dynamic marketing professional skilled in content creation and digital strategies. The ideal candidate will have 5–8 years of experience in content marketing, proficient with Salesforce Marketing Cloud and other automation tools. Responsibilities include developing engaging copy for various platforms, optimizing user journeys, and collaborating with cross-functional teams. A bachelor's degree in a relevant field is required, while a master's is preferred. Knowledge of both English and Arabic is a plus.

Qualifications

• 5–8 years of experience in content marketing, copywriting, or digital communications.
• Proven experience with Salesforce Marketing Cloud or other automation platforms.
• Strong analytical mindset with commercial awareness.

Responsibilities

• Develop engaging and high-performing copy for multiple digital platforms.
• Collaborate with design teams to conceptualize impactful campaigns.
• Analyze campaign results to refine communication effectiveness.

Skills

Creative Copywriting

Brand Storytelling

Campaign Planning

Marketing Automation

Data-driven Decision Making

Education

Bachelor’s degree in communications, marketing, media, literature or related field

Master’s degree (preferred)

Tools

Salesforce Marketing Cloud

Active Campaign

HubSpot

Asana

Click Up

Job description

Role Overview

We are seeking a dynamic and agile professional who bridges creativity and commercial strategy a storyteller with a marketing brain and a systems mindset. The role demands someone fluent in Salesforce Marketing Cloud (SFMC) and automation platforms, who can craft compelling, brand-aligned content while driving measurable engagement through data-driven campaigns.

Key Responsibilities

Content Creation & Brand Storytelling

• Develop engaging and high-performing copy for email, SMS, WhatsApp, and digital campaigns.
• Ensure all content adheres to brand tone, visual identity, and communication standards.
• Collaborate with the creative and design teams to conceptualize campaigns that drive awareness, engagement, and conversion.
• Create story-driven content that aligns with the customer journey and supports marketing objectives.

Marketing Automation & Systems

• Build, test, and optimize communication journeys using Salesforce Marketing Cloud (SFMC).
• To dispatch timely communications to the right segment.
• Manage audience segmentation, A/B testing, and campaign reporting.
• Ensure seamless integration and automation across customer touchpoints.
• Work closely with data, CRM, and digital teams to enhance personalization and performance.

Strategy & Collaboration

• Support commercial campaigns and product launches through creative and strategic content planning.
• Partner with cross-functional teams (CX, Marketing, Digital) to ensure message alignment and maximize impact.
• Analyze campaign results and continuously refine communication effectiveness.
• Act as a brand guardian, maintaining consistency in language, tone, and message across all channels.

Qualifications & Experience

• Bachelor’s degree in communications, marketing, media, literature or related field (Master’s preferred).
• 5–8 years of experience in content marketing, copywriting, or digital communications.
• Proven experience with Salesforce Marketing Cloud or other automation platforms (Active Campaign, HubSpot, etc.).
• Strong understanding of brand guidelines, customer journeys, and digital ecosystems.
• Excellent command of English; Arabic proficiency is a plus.
• Strong analytical mindset with commercial awareness.
• Agile, proactive, and solution-oriented with a collaborative approach.

Desired Skills

• Creative Copywriting & Brand Storytelling
• Content Strategy & SEO Writing
• Campaign Planning & Marketing Automation
• Data-driven Decision Making
• Project Management (Asana, Click Up, etc.)

Strong communication, problem-solving, and leadership abilities