CRM Strategy Manager

BettingJobs; Ras Al Khaimah; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading gaming brand is seeking a CRM Strategy Manager to drive customer acquisition and retention through strategic CRM initiatives. This role involves developing a comprehensive CRM strategy, leveraging data analytics, and collaborating with various departments to ensure a seamless customer journey. The ideal candidate will have extensive experience in the gaming or hospitality industry and strong analytical skills to enhance customer engagement.

Qualifications

• Minimum of 5 years of experience in CRM or marketing.
• Proven record of successful CRM strategies in gaming/hospitality.
• Strong experience in data analysis and predictive modelling.

Responsibilities

• Develop and execute comprehensive CRM strategy.
• Monitor industry trends and competitor CRM initiatives.
• Oversee customer data analysis to drive tailored engagement.

Skills

Analytical skills

Leadership

Communication

Interpersonal skills

Strategic thinking

Education

Bachelor’s degree in marketing, Business Administration, Data Science, or related field

Master’s degree preferred

Tools

CRM software

Data analytics tools

Job description

BettingJobs are currently seeking a CRM Strategy Manager for an established gaming brand, to be based in their UAE office.

Responsibilities:

• Develop and execute a comprehensive CRM strategy to drive customer acquisition, retention, and lifetime value.
• Leverage CRM analytics to identify customer behaviour trends and implement personalised engagement strategies.
• Monitor industry trends and competitors to ensure CRM initiatives remain innovative and effective.
• Oversee the collection and analysis of customer data to uncover key trends, preferences, and behaviours.
• Utilise data analytics tools to generate insights that inform marketing strategy and decision-making.
• Enhance Host team productivity and customer engagement through optimised CRM tool usage.
• Streamline player touchpoints across the customer journey, ensuring a seamless experience from registration to retention.
• Craft personalised communications to deepen customer engagement.
• Evaluate loyalty programs and marketing campaigns, adjusting strategies for maximum impact.
• Promote a culture of collaboration, innovation, and continuous improvement within the team.
• Set clear performance goals and provide regular coaching and feedback.
• Ensure team members have the tools, training, and resources needed for success.
• Align CRM efforts with broader business goals through close collaboration with marketing, operations, IT, and finance.
• Work with IT to integrate CRM systems with other casino platforms and databases.
• Partner with operations to enhance the on-property customer experience.
• Manage the CRM budget to ensure efficient resource allocation and strong ROI.
• Monitor CRM tool effectiveness, including Host usage and opportunities for performance improvement.
• Ensure CRM practices comply with data privacy laws and gaming industry regulations.
• Identify and mitigate risks related to CRM strategy and data management.

Requirements:

• Bachelor’s degree in marketing, Business Administration, Data Science, or a related field; master’s degree preferred.
• Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus.
• Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry.
• Strong analytical skills with experience in data analysis, segmentation, and predictive modelling.
• Proficiency in CRM software and data analytics tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and translate insights into actionable plans.
• Knowledge of data privacy regulations and compliance requirements.