CRM Specialist

The First Group; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player in hospitality is seeking a dynamic CRM Specialist to enhance customer relationships through innovative, data-driven marketing strategies. This role involves developing and executing impactful CRM campaigns, optimizing customer journeys, and leveraging analytics to drive retention and engagement. The ideal candidate will collaborate with cross-functional teams to ensure seamless CRM integration while staying ahead of industry trends. If you are passionate about enhancing customer experiences and driving business growth, this opportunity is perfect for you.

Qualifications

• Hands-on experience with CRM platforms and strong analytical skills are essential.
• Ability to manage multiple campaigns and familiarity with A/B testing is required.

Responsibilities

• Develop and execute CRM marketing campaigns to enhance customer engagement.
• Analyze customer behavior and campaign performance to drive marketing decisions.
• Improve CRM processes for efficiency and personalization.

Skills

CRM Platforms

Analytical Skills

Organizational Skills

A/B Testing

API Integrations

Digital Marketing Trends

Job description

Overview

The First Group Hospitality is a leading hospitality management company pioneering a new era of excellence. With a rapidly expanding portfolio of award-winning upscale hotels, signature restaurants, and distinctive leisure destinations, we are committed to creating unforgettable experiences at every touchpoint.

Our team of seasoned professionals brings decades of experience from renowned hotel brands, combined with a deep understanding of the Dubai and GCC markets. With a comprehensive infrastructure spanning all key areas of hotel management, we offer tailored solutions to maximise efficiency, drive revenue growth, and enhance guest satisfaction.

At The First Group Hospitality, we are dedicated to building long-term partnerships with our clients. By leveraging our global insights, regional expertise, and strong operational foundation, we ensure that every aspect of your hotel is managed with precision and care. Our goal is to optimise performance, boost profitability, and deliver sustainable growth for your property.

Job Description

We are looking for a CRM Specialist to manage and enhance customer relationships through data-driven marketing strategies. The ideal candidate will be responsible for optimizing CRM campaigns, improving customer engagement, and driving retention by leveraging analytics and automation tools.

Key Responsibilities:

• Develop and execute CRM marketing campaigns, including email, SMS, push notifications, and loyalty programs.
• Optimize customer journeys to enhance engagement, retention, and lifetime value.
• Analyze customer behaviour, campaign performance, and key metrics to drive marketing decisions.
• Generate reports and insights to optimize future marketing strategies.
• Improve CRM processes to enhance efficiency and personalization.
• Partner with cross-functional teams, including marketing, sales, and IT, to ensure seamless CRM integration.
• Stay updated on CRM trends, best practices, and emerging technologies to enhance strategy.

Desired Skill & Expertise

• Hands-on experience with CRM platforms.
• Strong analytical skills.
• Strong organizational skills to handle multiple campaigns simultaneously.
• Familiarity with A/B testing, API integrations, and digital marketing trends.