CRM Senior Specialist

Majid Al Futtaim; Dubai; On-site; AED 100,000 - 150,000; Full time

Job summary

A leading company in retail is seeking a CRM Senior Specialist to manage and optimize its CRM efforts. This role involves the execution of targeted campaigns, overseeing CRM tools' performance, and ensuring customer engagement across various channels. Ideal candidates will have a background in marketing, experience with CRM systems like Braze, and a commitment to enhancing customer loyalty and brand communication.

Qualifications

• 3+ years of experience in marketing, advertising, media or related field.
• Experience in the Retail industry is an advantage.
• Professional qualification in Digital Marketing is a plus.

Responsibilities

• Plan, execute, and optimize CRM campaigns through Braze.
• Manage email marketing and other customer engagement channels.
• Prepare performance reports and monitor customer lifetime value strategies.

Skills

CRM Management

Email Marketing

Content Optimization

Customer Engagement

Performance Analysis

Education

Bachelor’s Degree in marketing, advertising or communications

Tools

Braze CRM

Job description

JOB TITLE
CRM Senior Specialist | Majid Al Futtaim LifeStyle | Digital Marketing

ROLE SUMMARY
The role will own the CRM channel and manage the set-up and ongoing support of CRM. This includes working closely with CRM team, Trade Team and the Brand Marketing team to ensure campaigns are fully integrated across the marketing communications mix, ensuring the sharing of results, ideas and best practice across the business.

ROLE PROFILE

• Plan, execute, and optimize CRM campaigns through Braze.
• Implement CRM campaigns across email marketing, push notifications, in-app messaging, and other channels to drive customer engagement and loyalty.
• Ensure that email content and layouts are optimized for various devices to enhance user experience.
• Manage the marketing newsletters, from content planning, to creation, testing, on time deployment and analysis.
• Oversee the utilization and performance of CRM tools to enhance campaign efficiency and effectiveness.
• Prepare performance reports with analysis to update management.
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.

REQUIREMENTS

• Bachelor’s Degree in marketing, advertising or communications is a plus.
• 3 + years of experience working in marketing, advertising, media or a related field with experience of managing CRM.
• Experience in the Retail industry is an advantage.
• Knowledge of Braze CRM
• Professional qualification in Digital marketing is an advantage.
• Experience working on Website Traffic & Apps Downloads.