CRM Marketing Executive

Grandiose; United Arab Emirates; On-site; AED 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a CRM Executive, where you will drive customer retention and loyalty through innovative CRM strategies. In this role, you will collaborate with various teams to implement and optimize CRM tools, ensuring a seamless customer experience across all channels. Your analytical skills will be crucial in measuring campaign performance and providing insights to enhance marketing efforts. This is an exciting opportunity to shape customer engagement strategies in a dynamic environment, making a significant impact on business growth and customer satisfaction.

Qualifications

• 3+ years of experience in CRM, with a focus on e-commerce or FMCG.
• Strong skills in project management and data analysis.

Responsibilities

• Develop and implement CRM strategies to enhance customer loyalty.
• Coordinate with tech teams for CRM tool implementation.

Skills

CRM Strategies

Project Management

Data Analysis

Problem-Solving

Communication Skills

Education

Engineering Degree

MBA

Tools

MoEngage

CleverTap

Braze

Power BI

Job description

Job Summary:

As CRM executive you will provide support in planning, development, and implementation of all CRM tools and strategies, CRM programs, and analytics to create best in class customer experience for all GAG businesses. Be one of the point of contacts for all CRM related activities in Grandiose Marketing Team.

Key Accountabilities:

• Develop CRM strategies that drive retention and loyalty
• Plan, coordinate and execute innovative CRM plans to bring revenue and conversion.
• Lead and coordinate the implementation and maintain the CDP and CRM for GAG with internal and external tech teams
• Design and lead rewards and loyalty mechanisms across GAG
• Create and implement all CRM assets and coordinate the communication throughout multiple channels (banners, push notifications, SMS, etc.)
• Work with segments, behavior and demographics for retention
• Along with central marketing team, develop and implement CRM plans encompassing successful brand-building / retention CRM initiatives to promote business units
• Own the design, development, and maintenance of ongoing CRM reports, analyses, dashboards, etc. to drive key business decisions
• Measure, analyses and report performance data across products, channels, platform and other performance segments
• Provide insights on marketing campaign performance to drive campaign efficiency and growth
• Provide analytical support to set the goals for marketing teams and own different types of marketing metrics/KPI, spend time with marketing stakeholder to ensuring these reports meet the teams evolving data needs
• Help improve data integrity and accuracy of related data in database working with BI & Analytics team.

Required Qualifications and Skills:

• Minimum 3 years of experience (at least 1-2 years in CRM) with a qualification of Engineering in any discipline preferred or/and master's in business administration
• Preferred industry background from e-commerce, marketing agency, FMCG Retail and statistical background.
• Expertise in CRM managerial skills and technology skills who can comprehend and express
• Good in project management, problem-solving, organization, execution and social skills
• Knowledge of CRM tools (MoEngage, CleverTap, Braze etc.) and Data Visualization Tools (PWBI etc.)