CRM Manager - Lifecyle And Loyalty

Michael Page; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading global brand in the MENA region seeks a CRM and loyalty strategy leader. This high-impact role involves designing campaigns to boost customer retention and engagement across various digital channels. Join a fast-paced environment with access to cutting-edge CRM technologies and the opportunity to shape impactful strategies.

Qualifications

• 6-8+ years' experience in CRM, loyalty, or lifecycle roles.
• Expertise in CRM tools like Adobe Campaign or Salesforce.
• Strong project management and data-driven campaign skills.

Responsibilities

• Design and launch lifecycle and loyalty journeys.
• Leverage CRM tools for personalized, multichannel campaigns.
• Monitor and optimize campaign performance through data insights.

Skills

Project Management

Communication

Data-driven Campaign Skills

Tools

Adobe Campaign

Salesforce

Job description

An exciting opportunity to lead lifecycle, loyalty, and CRM strategy for a leading global brand in the MENA region. You'll drive customer retention, engagement, and reward program success across digital channels including email, app, WhatsApp, and more. Client Details A leading global brand in the MENA region Description * Design and launch lifecycle and loyalty journeys to boost retention, engagement, and reward program performance. * Leverage CRM tools and first-party data to create personalised, multichannel campaigns. * Collaborate with digital, eComm, and product teams to align CRM with business goals. * Monitor and optimise campaign performance through data insights and A/B testing. Job Offer This is a high-impact role with the chance to shape CRM and loyalty strategy for a globally recognised brand. You'll join a fast-paced, innovative environment working alongside top-tier digital and marketing teams. The position offers great visibility, measurable impact, and access to cutting-edge CRM technologies

* 6-8+ years' experience in CRM, loyalty, or lifecycle roles in major brands or retailers. * Expertise in tools like Adobe Campaign, Salesforce, or similar CRM platforms. * Strong project management, communication, and data-driven campaign skills. * Confident working across cross-functional teams with the ability to influence stakeholders and drive results in a matrixed organisation.