CRM Manager

Anghami; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the consulting sector is seeking a results-oriented CRM Manager to enhance user engagement and drive conversion through strategic lifecycle marketing initiatives. The successful candidate will manage CRM projects from ideation to execution, collaborating with various teams to ensure effective communication and user nurturing. A strong analytical mindset and project management skills are essential, along with experience in sophisticated CRM tools. This role offers the opportunity to significantly impact company growth and user satisfaction.

Qualifications

• 4+ years in CRM and Email Marketing with a proven track record.
• Hands-on experience with sophisticated CRM tools.
• Strong analytical background with marketing analytics tools.

Responsibilities

• Design and implement end-to-end CRM campaigns to drive engagement and retention.
• Lead all stages of CRM projects from ideation to execution.
• Collaborate with cross-functional teams to optimize user onboarding and improve conversion rates.

Skills

Analytical skills

Project management

Data-driven decision making

Education

Experience in CRM and Email Marketing

Experience in Marketing / Growth / Engagement related domains

Tools

Braze

Salesforce Marketing Cloud

Amplitude

Job description

We are seeking a high-agency and data-driven CRM Manager to lead our customer relationships and refine our lifecycle marketing initiatives. You will be responsible for developing and executing strategic lifecycle programs aimed at enhancing user engagement, retention, and conversion rates. You will collaborate with cross-functional teams to optimize marketing efforts, manage CRM projects from ideation to execution, and ensure our communications are relevant and effective. This is an org level high impact role sitting within a fast-moving team. You will govern all communications, off-app lifecycle experience and down-stream journeys, driving subscription and engagement goals while collaborating with cross-functional teams mainly - product, creative, data and brand. Key channels of ownership will be email, push-notifications, in-app notifications, whatsapp and more.

What you ll be doing:

Design, develop, and implement end-to-end CRM campaigns that drive user activation, engagement, retention, reactivation, and conversion across multiple channels, including email, in-app messaging, and push notifications.

Lead and own all stages of CRM projects from ideation to execution, including planning, briefing, coordination with stakeholders, setup, and performance tracking.

Monitor and analyze campaign performance using a variety of tools (e.g., Looker, Amplitude, Spreadsheets) to derive actionable insights.

Regularly conduct A/B tests and other experiments to optimize key metrics such as open rates, CTR, and conversion rates, churn reactivation ensuring alignment with company growth objectives.

Work closely with Brand, Editorial, Creative & Product teams to optimize user onboarding experiences and improve the conversion rate of free users to premium subscribers.

Collaborate with the Analytics teams to define and refine audience segmentation for targeted campaigns, ensuring the right message reaches the right user at the right time.

Manage the CRM marketing calendar, planning proactively for upcoming campaigns and ensuring alignment with broader marketing strategies.

Continuously assess, evaluate, and troubleshoot marketing data, tools, and processes to support the development of scalable and personalized lifecycle programs.

Must Haves:

4+ years of experience in CRM, Email Marketing and an overall experience of 4-9 years in Marketing / Growth / Engagement, CLM related domains.

Track record of leading successful growth projects driving profitability, engagement, subscription

Hands-on experience of 3+ years in at least one of the sophisticated CRM tools (Braze, Salesforce marketing cloud, Clevertap, MoEngage, etc.) in a consumer internet org.

Strong analytical skills with experience in marketing analytics tools e.g. Adobe Analytics (Omniture), Amplitude, etc.

Excellent project management skills with the ability to handle multiple projects simultaneously and deliver results in a fast-paced agile environment.

Must have worked in a role that entailed running experiments, a/b tests, multivariate tests OSN-Internal

Nice to have:

Experience in Subscription Businesses, OTTs, Streaming Platforms is a plus.

Fluency in Arabic is not mandatory but helpful

SQL experience and proficiency

Direct experience using Braze

About You

Ability to bring strategic clarity on ambiguous problems

Operates with high-agency

Knack for data and nuanced judgement biased towards customer experience

Speed and execution-obsessed

Resourceful and low-ego learning mindset

Ability to lead with influence

Company Industry

• Consulting
• Management Consulting
• Advisory Services

Department / Functional Area

• ERP
• CRM (IT Software)

Keywords

• CRM Manager

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