CRM Analytics Senior Manager

Responsiblities

• Own the end-to-end CRM strategy, ensuring alignment between lifecycle, loyalty, and national campaigns with overall business objectives.
• Design customer communication strategies tailored to each stage of the customer lifecycle, including acquisition, onboarding, engagement, and retention.
• Develop and manage strategic CRM communication calendars to deliver timely, relevant, and business-aligned messaging across customer segments.
• Identify key business value drivers, translate them into opportunities, and frame them as actionable analytics initiatives.
• Leverage advanced CRM features such as channel preferences, send-time optimization, and behavior-based triggers to enhance communication effectiveness.
• Define campaign goals, track key CRM KPIs (e.g., LTV, retention, churn, purchase frequency, ROAS), and continuously optimize based on data-driven insights.
• Oversee the integration of CRM tools with data platforms, campaign management systems, and third-party vendors to enable seamless execution and accurate performance tracking.

Qualifications:

• Bachelor's degree in data science, marketing, business administration, or a related field.
• A master's degree is preferred

Experience:

• 7 years of experience in CRM management in retail/e-commerce/Food & Beverage or loyalty industries.

Functional Knowledge:

• Proven experience in managing multiple projects simultaneously, with strong organizational and project management capabilities.
• Deep understanding of CRM strategy, direct marketing principles, and industry best practices, with awareness of current and emerging trends.
• Proficient in data and analytics to interpret digital consumer behavior and identify strategic growth opportunities.
• Strong analytical capabilities with a solid understanding of key performance metrics (ROAS, ROI, LTV) and retention.