Creative Strategist

Tactical Digital Agency; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a Creative Strategist to lead innovative campaigns that resonate across the region. This role demands a strategic thinker with a deep understanding of media planning and consumer behavior. You will collaborate with clients and internal teams to develop exceptional creative strategies, ensuring alignment with brand objectives. The ideal candidate will possess strong leadership skills, be fluent in Arabic and English, and have a proven track record in building client relationships. Join a collaborative environment that fosters creativity and offers continuous learning opportunities while working with leading global brands.

Benefits

Collaborative work environment

Continuous learning opportunities

Competitive compensation package

Benefits

Qualifications

• 7+ years of experience in an agency environment with a focus on media and communications.
• Fluent in Arabic and English, with strong presentation skills.

Responsibilities

• Lead the strategic planning process and collaborate with clients to drive high-profile campaigns.
• Analyze data and market trends to refine strategies and enhance campaign performance.

Skills

Strategic Thinking

Media Planning

Client Relationship Management

Data Analysis

Creative Direction

Team Leadership

Presentation Skills

Cultural Understanding

Education

Bachelor of Business Administration

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Who You Are

We are looking for a Creative Strategist who can translate cultural context, audience behaviour, and data into bold creative direction fuelling social-first ideas that resonate across the region and scale into full 360 campaigns.

Strategic Leadership

• Our ideal candidate will partner and collaborate with clients at the highest level, and play an instrumental role in developing and driving high-profile, best-in-class campaigns.
• Capable of leading the strategic planning process internally and externally, from client briefs and workshops, through to internal planning, activation and analysis.
• Experienced leader in cross-channel media, ATL & BTL: TVC, OOH, digital and social (organic and paid).
• Able to lead and facilitate a collaborative planning approach with platform partners and media agencies, as well as facilitate quarterly QBRs.

Planning Experience

• We're searching for a next-gen strategic thinker. Someone who truly understands the media ecosystem, consumer behaviour in the region and can connect qualitative & quantitative research to build insight-driven recommendations for the brand's go-to-market strategy.
• A track record in owning the development of exceptional creative strategies, particularly for localised campaigns in MENA.
• Deep understanding of the cultural norms, attitudes and nuances of the region.
• Ability to dig deep on consumer research, analyse data and identify market trends, in order to define strategic opportunities for the brand.
• Understand the relationship between brand and performance marketing, how to optimise brands for digital and drive growth.
• Ability to build communication plans and messaging matrices based on audience segmentation and media plans.
• Ability to analyse performance reports and campaign learnings, together with internal and external stakeholders, to refine the strategy and amplify future performance impact.
• Eager to stay up to date with the ever-evolving digital landscape and latest developments.

Strategic Quality Assurance

• As the internal and external gatekeeper of the strategic vision, you'll ensure that partners and internal teams align to and deliver on expectations.
• Drive creative quality of the brand across the region, localising brands in every way possible.
• Ensure internal creative delivery consistently aligns with strategic objectives and communications plans.
• Continually challenge the team to strive for excellence.
• Aim for the best quality outcomes and outputs for all campaigns.

Client Relationships

• As the creative lead, we expect you to become a valued and trusted advisor to our partners. This requires experience in building strong, long-lasting relationships through expertise and understanding.
• Build strong, mutually beneficial relationships with key global clients.
• Collaborate with the client and media agency to identify key initiatives for enhancing the long-term effectiveness of campaigns.
• Proactively create briefs and propose solutions that address brand goals, needs, and opportunities.

What You Bring

• 7+ years experience in agency environment.
• Specialist in media and comms planning.
• Experience delivering senior level presentations to clients and internally.
• Excellent written and presentation skills.
• Ability to lead and inspire teams.
• Fluent in Arabic and English, written and spoken.
• Experience in KSA and launching Saudi focused campaigns (would be a big plus).

Opportunity to work with leading global brands and platforms.

Collaborative and creative work environment.

Continuous learning and growth opportunities.

Competitive compensation package and benefits.