Creative Strategist

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Who You Are

We are looking for a Creative Strategist who can translate cultural context, audience behaviour, and data into bold creative direction fuelling social-first ideas that resonate across the region and scale into full 360 campaigns.

Strategic Leadership

• Our ideal candidate will partner and collaborate with clients at the highest level, and play an instrumental role in developing and driving high-profile, best-in-class campaigns.
• Capable of leading the strategic planning process internally and externally, from client briefs and workshops, through to internal planning, activation and analysis.
• Experienced leader in cross-channel media, ATL & BTL: TVC, OOH, digital and social (organic and paid).
• Able to lead and facilitate a collaborative planning approach with platform partners and media agencies, as well as facilitate quarterly QBRs.

Planning Experience

• We're searching for a next-gen strategic thinker. Someone who truly understands the media ecosystem, consumer behaviour in the region and can connect qualitative & quantitative research to build insight-driven recommendations for the brand's go-to-market strategy.
• A track record in owning the development of exceptional creative strategies, particularly for localised campaigns in MENA.
• Deep understanding of the cultural norms, attitudes and nuances of the region.
• Ability to dig deep on consumer research, analyse data and identify market trends, in order to define strategic opportunities for the brand.
• Understand the relationship between brand and performance marketing, how to optimise brands for digital and drive growth.
• Ability to build communication plans and messaging matrices based on audience segmentation and media plans.
• Ability to analyse performance reports and campaign learnings, together with internal and external stakeholders, to refine the strategy and amplify future performance impact.
• Eager to stay up to date with the ever-evolving digital landscape and latest developments.

Strategic Quality Assurance

• As the internal and external gatekeeper of the strategic vision, you'll ensure that partners and internal teams align to and deliver on expectations.
• Drive creative quality of the brand across the region, localising brands in every way possible.
• Ensure internal creative delivery consistently aligns with strategic objectives and communications plans.
• Continually challenge the team to strive for excellence.
• Aim for the best quality outcomes and outputs for all campaigns.

Client Relationships

• As the creative lead, we expect you to become a valued and trusted advisor to our partners. This requires experience in building strong, long-lasting relationships through expertise and understanding.
• Build strong, mutually beneficial relationships with key global clients.
• Collaborate with the client and media agency to identify key initiatives for enhancing the long-term effectiveness of campaigns.
• Proactively create briefs and propose solutions that address brand goals, needs, and opportunities.

What You Bring

• 7+ years experience in agency environment.
• Specialist in media and comms planning.
• Experience delivering senior level presentations to clients and internally.
• Excellent written and presentation skills.
• Ability to lead and inspire teams.
• Fluent in Arabic and English, written and spoken.
• Experience in KSA and launching Saudi focused campaigns (would be a big plus).

Opportunity to work with leading global brands and platforms.

Collaborative and creative work environment.

Continuous learning and growth opportunities.

Competitive compensation package and benefits.