Creative Strategist

Foreground LLC; Abu Dhabi; On-site; AED 150,000 - 200,000; Full time

Job summary

A leading creative agency in Abu Dhabi is seeking a Creative Strategist to shape impactful campaigns. You'll lead strategy development, conduct research, and collaborate with teams to deliver creative briefs. The ideal candidate has over 6 years in creative strategy with a strong track record and excellent communication skills. Familiarity with the GCC market is preferred.

Qualifications

• Minimum 6 years experience in creative strategy or brand planning.
• Strong track record with leading brands and successful campaigns.
• Familiarity with the GCC market and regional cultural nuances.

Responsibilities

• Lead development of creative strategies for branding and activations.
• Conduct market research and audience profiling.
• Collaborate with teams for strategic alignment and execution.

Skills

Analytical skills

Communication

Creativity

Market research

Presentation skills

Education

Bachelor's or Master's degree in Marketing, Communications, Advertising

Job description

Foreground is partnering with a leading creative agency to appoint a Creative Strategist.

About the Role

The Creative Strategist is entrusted with shaping the vision and strategy behind high-impact campaigns branding and experiential activations. This role translates insights and research into actionable creative briefs ensuring every project is both innovative and aligned with business objectives.

Responsibilities

• Lead the development of creative strategies for integrated campaigns branding and event activations
• Conduct market research audience profiling and competitive analysis to inform strategy
• Translate insights into clear actionable briefs for creative design and content teams
• Collaborate with creative account management and production teams to ensure strategic alignment and execution
• Present strategic recommendations and creative concepts to clients and internal stakeholders
• Track and analyze campaign effectiveness providing recommendations for continuous improvement
• Support new business pitches and proposal development with strategic input
• Stay abreast of industry trends digital innovation and cultural insights relevant to the agencys work

Requirements

• Bachelors or Masters degree in Marketing Communications Advertising or a related field
• Minimum 6 years experience in creative strategy brand planning or related roles within agency or brand environments
• Strong track record of developing successful strategies for leading brands and campaigns
• Excellent analytical research and storytelling skills
• Exceptional communication and presentation abilities
• Experience with digital social and experiential marketing
• Familiarity with the GCC market and regional cultural nuances is preferred