Creative Lead

Malaffi (Abu Dhabi Health Information Exchange); Abu Dhabi; On-site; AED 140,000 - 210,000; Full time

Job summary

Malaffi, Abu Dhabi Health Information Exchange, is seeking a Creative Lead to drive its visual identity and creative output across campaigns, presentations, and brand assets.

Ideal candidates will blend graphic design, videography, and video editing expertise with a strategic mindset, delivering high-quality content while leveraging AI-powered tools to accelerate production and scale assets across channels.

Qualifications

• 7+ years of professional experience in graphic design and videography/video editing with a strong portfolio.
• Bachelor's degree in Graphic Design, Visual Communication, or related field.
• Proficiency with Adobe Creative Suite and video production workflows.
• Experience using AI-powered design tools to accelerate production.

Responsibilities

• Conceptualize, design, and produce high-quality static visual assets (social content, infographics, presentations, brand collateral).
• Deliver professional video content (30–60s social videos to long-form hero videos).
• Leverage AI-powered design and video creation to speed production and scale assets.
• Adopt emerging AI tools to maintain a competitive edge in design and video.
• Act as brand guardian, ensuring consistency across assets and platforms.
• Collaborate with MarCom to translate briefs into visual stories.
• Manage creative pipeline, prioritizing workloads and meeting deadlines.
• Develop templates and motion graphics libraries to improve efficiency.
• Support executive presentations with high-impact visuals.

Skills

Graphic design

Videography

Video editing

AI-powered design tools

Education

Bachelor's degree in Graphic Design/Visual Communications

Tools

Adobe Creative Suite

Job description

Overview:-

The Creative Lead is a senior, hands-on creative role within the ADHDS Marketing & Communications team, responsible for shaping and delivering the organisation’s visual identity and creative output across all mandates.

This role serves as the central creative engine, leading the end-to-end conceptualisation, design, production, and delivery of high-quality visual and video content. The ideal candidate is a versatile creative professional who combines strong expertise in graphic design, videography, and video editing, with the ability to translate complex business messages into compelling and engaging creative experiences.

From social media content and digital campaigns to corporate presentations, executive materials, brand assets, and high-impact hero videos, the Creative Lead will ensure that every deliverable is visually compelling, strategically aligned, and consistent with ADHDS’s brand standards.

The role also requires a forward-thinking approach to creative production, with the ability to leverage AI-powered design, content creation, and video tools to accelerate workflows, increase production capacity, and maintain consistently high creative standards.

Responsibilities:-

• Conceptualize, design, and produce high-quality static visual assets including social media content, infographics, corporate presentations, pitch decks, and brand collateral.

• Deliver professional video content ranging from short-form social videos (30–60 seconds) to long-form hero brand and campaign videos.

• Leverage AI-powered graphic design and video creation capabilities to accelerate production timelines, enhance creative output, and scale asset delivery without compromising quality.

• Continuously evaluate and adopt emerging AI tools and technologies relevant to design and video production to maintain a competitive creative edge.

• Act as the central brand guardian, ensuring visual consistency and adherence to brand guidelines across all assets, platforms, and mandates.

• Collaborate closely with the MarCom team to translate strategic briefs, campaign narratives, and complex business concepts into compelling visual stories.

• Manage the creative production pipeline, prioritizing workload across concurrent projects and delivering within tight deadlines.

• Develop and maintain design templates, motion graphics libraries, and reusable creative frameworks to improve departmental efficiency.

• Support the preparation of executive-level presentations and business materials with high-impact visual design.

Qualifications:-

• Minimum 7 years of professional experience in graphic design and videography/video editing, with a strong portfolio demonstrating excellence in both disciplines.

• Bachelor's degree in Graphic Design, Visual Communication, Film/Video Production, or a related field.

• Advanced proficiency in industry-standard design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and professional video production workflows.

• Demonstrated proficiency in utilizing AI-powered tools for graphic design and video creation, with the ability to rapidly adapt to emerging technologies as the landscape evolves.

• Strong understanding of brand architecture, visual identity systems, and multi-platform content adaptation.

• Experience producing content for corporate, B2B, or B2G environments; exposure to the technology or healthcare sectors is a strong advantage.

• Excellent understanding of social media platform specifications, video formats, and digital content best practices.

• Ability to work autonomously under pressure, manage multiple concurrent projects, and deliver to tight deadlines.

• Strong communication skills with the ability to present creative concepts and rationale to senior stakeholders.