We are seeking a Creative Director to lead and oversee the brand's visual identity, packaging design, and overall creative direction. The role focuses on maintaining a strong, consistent, and distinctive brand image across all products, packaging, and visual materials.
Key Responsibilities
- Lead the creative direction and development of the brand's visual identity across all platforms and products.
- Oversee the design and development of product packaging, bottles, containers, labels, and other packaging materials.
- Manage and maintain brand identity elements, including logos, color palettes, typography, and visual guidelines.
- Develop creative concepts for new product launches, packaging updates, and brand identity enhancements.
- Ensure consistency in brand colors, designs, and visual elements across all products and marketing materials.
- Collaborate with product development, marketing, and production teams to ensure creative concepts align with brand standards and business objectives.
- Lead and guide the design team, providing creative direction, feedback, and approvals.
- Review and approve packaging designs, artwork, and final production files to ensure quality and accuracy.
- Research design trends, competitor branding, and packaging innovations to maintain a competitive brand image.
- Work closely with suppliers and manufacturers to ensure packaging materials, colors, finishes, and final products meet approved design standards.
Qualifications & Requirements
- Bachelor's degree in Graphic Design, Visual Communication, or a related field.
- 8+ years of experience in creative direction, branding, or packaging design.
- Strong experience in packaging design, product branding, and visual identity development.
- Proven experience managing brand guidelines, logos, typography, and color systems.
- Proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign.
- Strong understanding of printing techniques, packaging materials, and production processes.Excellent creative leadership, communication, and project management skills.
- Experience in the beauty, fragrance, cosmetics, or FMCG industry is preferred.