Creative Design Manager

HUMAN-AI-Z Nexus Technology; Dubai; On-site; AED 260,000 - 380,000; Full time

Job summary

HUMAN-AI-Z Nexus Technology is seeking a Creative Lead – Brand & Campaign to translate brand strategy into scalable creative direction. You will set the creative governance, build premium visual worlds, and drive consistency across campaigns and markets.

The role emphasizes strategic thinking, systems-based execution, and collaboration with Marketing, Copy, Production, and Supplier teams to balance aesthetics with feasibility.

Qualifications

• Bachelor’s degree in Design, Creative Direction, Marketing, or related field.
• 7+ years of experience in brand or campaign creative roles.
• Strong portfolio demonstrating strategic thinking and scalable systems.
• Experience managing cross-functional creative workflows.

Responsibilities

• Translate brand positioning into clear creative direction.
• Design scalable campaigns and develop templates for multiple markets.
• Develop production-aware concepts balancing feasibility with ambition.
• Build premium visual worlds with clear narrative logic.
• Provide structured, actionable feedback to ensure quality.
• Collaborate with Marketing, Copy, Science, Production, and Factory teams.

Skills

Brand strategy

Creative direction

Campaign management

Cross-functional collaboration

Systems thinking

Visual storytelling

Budget/feasibility

Education

Bachelor’s degree in Design

Creative Direction

Marketing

Job description

1. Role Purpose

The Creative Lead – Brand & Campaign is responsible for translating brand strategy and commercial objectives into scalable, premium creative direction. This role focuses on strategic thinking, system-based execution, and creative governance — not just aesthetics. It ensures creative consistency, feasibility, and quality across campaigns and markets.

2. Key Responsibilities

• A. Strategic Creative Thinking Translate brand positioning into clear creative direction. Connect campaigns to long-term brand narrative. Develop ideas aligned with business objectives. Think beyond one-off campaigns toward sustainable brand building.
• B. Systems & Scalability Mindset Design campaigns that adapt across channels and markets. Develop templates, guidelines, and adaptation logic. Ensure creative consistency across platforms. Reduce fragmentation and creative chaos.
• C. Executability & Practical Judgment Develop production-aware and cost-conscious concepts. Balance creative ambition with operational feasibility. Collaborate with production and suppliers early in development. Avoid unrealistic or inefficient creative executions.
• D. Creative Concept & Visual Quality Build strong campaign concepts and premium visual worlds. Develop structured mood boards with clear narrative logic. Ensure strong visual hierarchy and storytelling. Maintain high standards of aesthetic judgment.
• E. Creative Governance & Quality Control Review creative outputs objectively. Provide structured, actionable feedback. Ensure final executions match approved direction. Maintain professionalism without ego-driven decisions.
• F. Cross-Functional Collaboration Work closely with Marketing, Copy, Science, Production, and Factory teams. Align visuals with claims and product realities. Operate as part of an integrated system, not a silo.

3. Qualifications & Experience

• Bachelor’s degree in Design, Creative Direction, Marketing, or related field.
• 7+ years of experience in brand or campaign creative roles.
• Strong portfolio demonstrating strategic thinking and scalable systems.
• Experience managing cross-functional creative workflows.