Creative Copywriter Officer

Etihad Airways; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Etihad Airways is seeking a Creative Copywriter to deliver compelling content that resonates with global audiences. The successful candidate will collaborate with cross-functional teams to create high-impact marketing materials that align with the brand's voice, ensuring clarity and consistency across all channels. A strong portfolio demonstrating experience in creative writing is required.

Qualifications

• 4-6 years experience in creative advertising agencies.
• Portfolio demonstrating creative writing skills.
• Experience in aviation is a plus.

Responsibilities

• Write engaging copy for digital, social, print, and film channels.
• Collaborate with teams on multi-channel campaigns.
• Revise and proofread content for clarity and consistency.

Skills

Creative Writing

Proofreading

Content Development

Education

Minimum 4-6 years of experience in creative copywriting

Mid-level or Senior copywriter

Portfolio of creative writing

Job description

As a Creative Copywriter at Etihad Airways, you will play a key role in shaping and delivering bold, on-brand ideas through compelling short and long copies. Your work will resonate with global audiences and bring our brand voice to life across a wide range of touchpoints. You will collaborate closely with the Creative Copy Manager and cross-functional teams including design, production, and marketing to create high-impact content that strengthens Etihad s brand narrative and drives engagement across campaigns, channels, and platforms.

Accountabilities

Execute the Brand Voice - Write engaging short and long-form copy that aligns with Etihad s tone of voice and messaging across digital, social, print, and film channels.

Collaborate on Creative Concepts - Work closely with designers, senior copywriters, and other creatives to contribute ideas and support the development of multi-channel campaigns.

Support Campaign Development - Assist in creating and delivering content for integrated marketing campaigns, ensuring clarity, consistency, and adherence to brand guidelines.

Revise and Refine Content - Edit and proofread copy to maintain grammatical accuracy, clarity, and consistency with brand language.

Research and Stay Informed - Stay up to date with industry trends, competitor activity, and content best practices to keep writing fresh, relevant, and engaging.

Respond to Feedback - Receive and apply feedback from managers and team members to improve content quality and creative output.

Uphold Brand Guidelines - Ensure all short & long copy is aligned with Etihad s brand standards and supports a consistent brand experience.

Manage Multiple Assignments - Balance multiple projects simultaneously, meeting deadlines and adapting to shifting priorities and timelines.

Education & Experience

Minimum of 4-6 years of experience in creative copywriting in creative advertising agencies. Previously worked as Mid-level copywriter or Senior copywriter.

A portfolio that demonstrates experience in creative writing and production.

Experience in aviation is a plus but not a necessity.

Company Industry

• Airlines
• Aviation

Department / Functional Area

• Journalism
• Content Writing
• Editing

Keywords

• Creative Copywriter Officer

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