Creative Copywriter

Shahid; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Shahid is looking for a creative and skilled copywriter with 3 to 6 years of experience to craft compelling copy across its platforms. The ideal candidate should be a strong trilingual writer fluent in Arabic, English, and French, with a deep understanding of Arabic cultural nuances. You will collaborate with designers and lead creative campaigns, ensuring that all copy aligns with brand vision and marketing objectives.

Qualifications

• 3 - 6 years of experience in copywriting or creative strategy.
• Strong trilingual writer: Arabic (native), English (fluent), French (a plus).
• Experience in media, streaming, content, or entertainment.

Responsibilities

• Craft daily copy for CRM, in-app messages, and promotional content.
• Develop campaign concepts and collaborate with designers.
• Write scripts for video promos and contribute to creative brainstorming.

Skills

Copywriting

Creative Strategy

Digital Marketing

Trilingual Writing

Job description

About Us:

MBC Group is the largest owner and operator of satellite TV and radio networks, VOD, and digital services, based in Diplomatic Quarter, Riyadh. It broadcasts a portfolio of Arabic and Western entertainment channels as well as managing the Al Arabiya news channel. In addition, MBC Group owns and operates Shahid: the world’s leading Arabic VOD and SVOD streaming platform by MBC GROUP, offering premium content to Arab families, including binge worthy exclusive Shahid Original Series; Shahid Premieres; Arabic movies fresh off the box-office; live TV channels in true HD quality.

Responsibilities:

• Craft daily copy across Shahid’s ecosystem: CRM in-app messages, push notifications, banners, emails, and SMS.
• Develop campaign concepts from insight to idea to execution, for different titles, categories and brand campaigns.
• Write scripts and supers for video promos, trailers, and branded content.
• Lead with creativity while also handling fast, functional day-to-day copy needs.
• Collaborate with designers and art directors to ensure copy and visuals work hand-in-hand.
• Play a key role in proactive pitchesand internal creative brainstorming.

Requirements:

• 3 – 6 years of experience in copywriting, creative strategy, or marketing - ideally in media, streaming, content, or entertainment.
• Strong trilingual writer: Arabic (native/fluent), English (fluent), French (a plus).
• Proven ability to write across formats: short-form, long-form, conceptual, brand tone-of-voice work.
• Deep understanding of Arabic dialects and cultural nuances - especially Egyptian, Levant and GCC.
• A conceptual thinker who can turn a small brief into a big idea.
• Experience writing copy that performs in digital marketing and paid media.

Ref; SS