Creative Concept Lead

izil Beauty; Dubai; On-site; AED 260,000 - 420,000; Full time

Job summary

izil Beauty is seeking a Creative Lead – Brand & Campaign to translate brand strategy into premium creative direction across markets. You will shape narratives, set visual standards, and ensure consistency from concept to production.

In this role, you’ll drive strategic thinking, develop scalable systems and templates, and govern quality across campaigns while collaborating with Marketing, Copy, and Production teams to deliver impactful, on-brand experiences.

Qualifications

• Bachelor’s degree in Design, Creative Direction, Marketing, or related field.
• 7+ years of experience in brand or campaign creative roles.
• Strong portfolio showing strategic thinking and scalable systems.
• Experience managing cross-functional creative workflows.

Responsibilities

• Translate brand positioning into clear creative direction.
• Connect campaigns to long-term brand narrative.
• Develop ideas aligned with business objectives.
• Think beyond one-off campaigns toward sustainable brand building.
• Design campaigns that adapt across channels and markets.
• Develop templates, guidelines, and adaptation logic.
• Ensure creative consistency across platforms.
• Reduce fragmentation and creative chaos.
• Develop production-aware and cost-conscious concepts.
• Balance creative ambition with operational feasibility.
• Collaborate with production and suppliers early in development.
• Avoid unrealistic or inefficient creative executions.
• Build strong campaign concepts and premium visual worlds.
• Develop structured mood boards with clear narrative logic.
• Ensure strong visual hierarchy and storytelling.
• Maintain high standards of aesthetic judgment.
• Review creative outputs objectively.
• Provide structured, actionable feedback.
• Ensure final executions match approved direction.
• Maintain professionalism without ego-driven decisions.
• Work closely with Marketing, Copy, Science, Production, and Factory teams.
• Align visuals with claims and product realities.
• Operate as part of an integrated system, not a silo.

Skills

Strategic thinking

Systems mindset

Production-aware

Creative governance

Cross-functional

Education

Bachelor’s degree in design or related field

Job description

The Creative Lead – Brand & Campaign is responsible for translating brand strategy and commercial objectives into scalable, premium creative direction.

This role focuses on strategic thinking, system-based execution, and creative governance — not just aesthetics. It ensures creative consistency, feasibility, and quality across campaigns and markets.

2. Key Responsibilities

A. Strategic Creative Thinking

• Translate brand positioning into clear creative direction.
• Connect campaigns to long-term brand narrative.
• Develop ideas aligned with business objectives.
• Think beyond one-off campaigns toward sustainable brand building.

B. Systems & Scalability Mindset

• Design campaigns that adapt across channels and markets.
• Develop templates, guidelines, and adaptation logic.
• Ensure creative consistency across platforms.
• Reduce fragmentation and creative chaos.

C. Executability & Practical Judgment

• Develop production-aware and cost-conscious concepts.
• Balance creative ambition with operational feasibility.
• Collaborate with production and suppliers early in development.
• Avoid unrealistic or inefficient creative executions.

D. Creative Concept & Visual Quality

• Build strong campaign concepts and premium visual worlds.
• Develop structured mood boards with clear narrative logic.
• Ensure strong visual hierarchy and storytelling.
• Maintain high standards of aesthetic judgment.

E. Creative Governance & Quality Control

• Review creative outputs objectively.
• Provide structured, actionable feedback.
• Ensure final executions match approved direction.
• Maintain professionalism without ego-driven decisions.

F. Cross-Functional Collaboration

• Work closely with Marketing, Copy, Science, Production, and Factory teams.
• Align visuals with claims and product realities.
• Operate as part of an integrated system, not a silo.

3. Qualifications & Experience

• Bachelor’s degree in Design, Creative Direction, Marketing, or related field.
• 7+ years of experience in brand or campaign creative roles.
• Strong portfolio demonstrating strategic thinking and scalable systems.
• Experience managing cross-functional creative workflows.