Corporate Marketing Specialist

Safi Global LLC; Dubai; On-site; AED 67,000 - 78,000; Full time

Job summary

Safi Global LLC in the United Arab Emirates is seeking a Marketing & Corporate Communications professional with 3–5 years of experience. You will plan and coordinate marketing activities, manage social media on Instagram and LinkedIn, and drive brand communications across the group’s businesses.

You will work with external agencies, prepare monthly briefs and reports, and help identify opportunities for campaigns, PR initiatives, and corporate visibility to strengthen the group’s market position.

Qualifications

• Bachelor’s degree in Marketing, Mass Communications, Public Relations, Business Administration, or related field.
• 3–5 years of relevant experience in marketing or corporate communications, PR, or brand management.
• Strong written and verbal English communication; Arabic is a plus.
• Strong understanding of social media marketing and content coordination.
• Experience in planning campaigns, agency coordination, and reporting.

Responsibilities

• Develop and maintain an annual marketing calendar aligned with the Group’s objectives.
• Coordinate marketing campaigns, brand-building initiatives, and corporate visibility across the Group’s businesses.
• Plan social media calendars for Instagram and LinkedIn; coordinate content creation and approvals.
• Coordinate agency deliverables, timelines, and campaign execution.
• Prepare monthly marketing briefs and management reports; track campaign performance and ROI.

Skills

Marketing & Communications

Brand management

Social media marketing

Campaign coordination

Content planning

Education

Bachelor’s degree in Marketing

Tools

Instagram

LinkedIn

Job description

Department: Marketing & Corporate Communications

Relevant experience in marketing, corporate communications, PR, or brand management.

Salary: AED 6,000 - 7,000

Key Responsibilities

A. Marketing Planning & Strategy

• Develop and maintain an annual marketing calendar aligned with the Group’s corporate objectives.
• Proactively identify and propose marketing campaigns, brand-building initiatives, and corporate visibility opportunities.
• Plan and coordinate marketing activities across the Group’s businesses and subsidiaries.
• Prepare monthly marketing plans, briefs, and progress reports for management review.
• Monitor marketing activities and evaluate their effectiveness against planned objectives.

B. Corporate Communications & Public Relations

• Coordinate with the Group’s businesses to identify achievements, milestones, new developments, and business updates for corporate communications.
• Develop and coordinate corporate announcements, business updates, and brand communication materials.
• Identify relevant media platforms, industry publications, conferences, awards, and speaking opportunities for senior leadership.
• Support PR initiatives to strengthen the Group’s reputation, corporate positioning, and industry presence.
• Coordinate with external PR agencies, media representatives, and other relevant stakeholders.

C. Social Media & Digital Marketing

• Oversee and coordinate the Group’s Instagram and LinkedIn activities.
• Plan social media calendars and coordinate content creation, approvals, and publishing schedules.
• Independently manage basic social media updates and corporate posts when required.
• Coordinate with external agencies, designers, and content creators to ensure consistent brand communication.
• Monitor social media engagement, content performance, and audience growth, and recommend improvements.

D. Agency & Campaign Coordination

• Prepare monthly marketing briefs and communicate campaign requirements to external agencies.
• Coordinate agency deliverables, timelines, content approvals, and campaign execution.
• Ensure marketing materials follow the Group’s brand guidelines and corporate communication standards.
• Track campaign progress, maintain records of marketing activities, and follow up on pending deliverables.
• Identify opportunities to improve marketing efficiency, brand visibility, and campaign performance.

E. Reporting & Management Support

• Prepare monthly marketing activity reports and updates for management.
• Maintain a record of marketing campaigns, PR activities, media coverage, events, and awards.
• Research industry trends, competitor activities, and relevant corporate marketing opportunities.
• Support management with marketing proposals, presentations, and corporate branding initiatives.

3. Qualifications & Requirements

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• 3–5 years of relevant experience in marketing, corporate communications, PR, or brand management.
• Strong understanding of Instagram, LinkedIn, and social media marketing.
• Experience in marketing planning, content coordination, campaign management, and agency coordination.
• Excellent written and verbal communication skills in English.
• Strong organizational, planning, coordination, and interpersonal skills.
• Ability to prepare professional marketing briefs, reports, presentations, and corporate communications.
• Proactive, resourceful, detail-oriented, and capable of working independently.
• Ability to manage multiple priorities and coordinate effectively with different businesses and external stakeholders.
• Knowledge of corporate branding, media relations, and PR activities is an advantage.
• Arabic language proficiency is an added advantage.