Corporate Communications & Media Strategy Lead

Mohammed bin Rashid School of Government; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Mohammed bin Rashid School of Government is seeking a communications and PR professional to oversee editorial input for published news and materials, coordinate digital and traditional campaigns, and manage media relations across local and international outlets. The role involves planning marketing actions, evaluating campaigns, and producing bilingual content for the school website.

The position requires leading media conferences, coordinating with internal departments, and advancing the

Qualifications

• Bachelor’s degree in Communication (preferred) from an accredited university.

Responsibilities

• Oversee, edit and coordinate input to receive final approvals for MBRSG published news and printed materials.
• Ensure integration of digital and social media with conventional press and media campaigns.
• Plan, develop and deliver marketing action plans for MBRSG products, services and initiatives within agreed timelines.
• Evaluate the effectiveness of marketing campaigns periodically.
• Manage relationships with Media/PR agency and provide continuous feedback on performance and concerns.
• Collaborate with Media/PR Agency to secure PR coverage in local and international publications.
• Compile information for publications such as press releases and internal newsletters.
• Coordinate with internal departments to ensure PR work complies with project requirements.
• Promote a positive public image across audiences and ensure brand consistency across electronic and print communications.
• Develop and implement plans to promote the school’s services and initiatives across media platforms.
• Plan, prepare and coordinate corporate communication activities such as press conferences and media invites.
• Plan and coordinate TV, Radio, and print media interviews for MBRSG spokesperson.
• Prepare MBRSG news content for publication on the website in both Arabic and English.
• Lead students’ annual graduation project from ideation to completion, including coordination with Academic Affairs.
• Develop media materials and publications to promote the School’s activities and services.
• Build and manage a network of relationships with media organizations.
• Analyze comments and complaints about communications tools and share findings with relevant units.
• Prepare periodic media coverage reports and maintain an archive of coverage.

Education

Bachelor’s Degree in Communication

Job description

Mohammed bin Rashid School of Government is seeking a communications and PR professional to oversee editorial input for published news and materials, coordinate digital and traditional campaigns, and manage media relations across local and international outlets. The role involves planning marketing actions, evaluating campaigns, and producing bilingual content for the school website.

The position requires leading media conferences, coordinating with internal departments, and advancing the