Content Writer/Specialist

Binance; Dubai; On-site; AED 167,000 - 312,000; Full time

Job summary

Binance is seeking a talented writer/editor to craft global communications, long-form explainers, and product and campaign copy. You will help scale AI-powered content workflows, support narratives across channels, and ensure consistent tone and accuracy while tying content to Binance’s key messages.

Ideal candidates will have strong English writing and editing skills, experience across formats, and a keen interest in crypto. This role suits a proactive self-starter in a distributed, async team.

Qualifications

• Bachelor’s or higher degree in English, Journalism, Media, Communications, or related field.
• Native or fluent English with excellent writing and editing skills and strong attention to detail.
• Proven content/editorial experience across multiple formats: in-house, agency, publication, or newsroom.
• Versatility: able to move between long-form writing, product/campaign copy, and human-interest storytelling.
• Genuine interest in crypto, blockchain, and fintech.
• AI-savvy: comfortable with AI writing/research tools and current on emerging AI trends.
• Comfortable with performance data to inform content decisions.
• Proactive and reliable, able to own work end-to-end across shifting priorities without close oversight.
• Able to multitask and work to tight, sometimes same-day deadlines.
• Strong communication skills and comfortable working in a distributed, mostly async team.

Responsibilities

• Write and edit global comms pieces and long-form explainers.
• Support content for company narratives and milestone stories, connecting content to Binance’s key messages.
• Bring ideas on narrative angles and story framing.
• Write and edit product and campaign content, plus CRM/lifecycle copy, against deadlines and briefs.
• Support and help scale the team’s use of AI tools in content operations and reporting.
• Support user/community and KOL stories, interviews, and video content.
• Help with content amplification and repurposing across channels.
• Draft, edit, and proofread content quickly and accurately across formats: blog posts, CRM, campaign copy, video scripts, and more.
• Help maintain consistency in tone, style, and accuracy across content, in line with team editorial standards.
• Track and report on content performance (traffic, engagement, reach), helping build out the team's performance measurement framework.

Skills

Fluent English

Excellent writing

Strong editing

Content versatility

AI writing tools

Analytics literacy

Education

Bachelor's degree or higher in English/related field

Job description

Responsibilities

• Write and edit global comms pieces and long-form explainers




• Support content for company narratives and milestone stories, connecting content to Binance’s key messages




• Bring ideas on narrative angles and story framing




• Write and edit product and campaign content, plus CRM/lifecycle copy, against deadlines and briefs




• Support and help scale the team’s use of AI tools in content operations and reporting




• Support user/community and KOL stories, interviews, and video content




• Help with content amplification and repurposing across channels




• Draft, edit, and proofread content quickly and accurately across formats: blog posts, CRM, campaign copy, video scripts, and more




• Help maintain consistency in tone, style, and accuracy across content, in line with team editorial standards




• Track and report on content performance (traffic, engagement, reach), helping build out the team's performance measurement framework

Requirements

• Bachelor’s or higher degree in English, Journalism, Media, Communications, or a related field, or equivalent experience




• Native or fluent English, with excellent writing and editing skills and strong attention to detail




• Proven content or editorial experience across multiple formats: in-house, agency, publication, or newsroom




• Demonstrated versatility: comfortable moving between long-form writing, product/campaign copy, and human-interest storytelling




• Genuine interest in crypto, blockchain, and fintech




• AI-savvy: comfortable with AI writing/research tools and current on emerging AI trends, with practical ideas on integrating them into content workflows




• Comfortable working with performance data (e.g. traffic/engagement dashboards) to inform content decisions




• Proactive and reliable, able to own work end-to-end across shifting priorities without close oversight




• Able to multitask and work to tight, sometimes same-day deadlines




• Strong communication skills and comfortable working in a distributed, mostly async team