Content Writer - SEHA HQ - Marketing

Sheikh Shakhbout Medical City - SSMC; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading healthcare organization in the UAE is looking for a Social Media Marketing Specialist to develop and manage social media strategies. The ideal candidate will create engaging content across platforms and track campaign success using analytics. Applicants should possess a Bachelor’s degree in Marketing and have proven experience in social media marketing. This role contributes to enhancing brand visibility and collaboration with cross-functional teams.

Qualifications

• Proven experience in social media marketing with a strong portfolio of successful campaigns.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.

Responsibilities

• Develop and manage comprehensive social media marketing strategies.
• Create engaging and high-quality content for social media platforms.
• Monitor and respond to audience engagement effectively.
• Track and analyze social media metrics for campaign success.

Skills

Social media marketing

Content creation

Analytical skills

Communication

Creative thinking

Education

Bachelor's degree in Marketing or Communications

Tools

Social media management tools

Analytics platforms

Graphic design software

Video editing software

Job description

Responsibilities

Key Responsibilities of the role Corresponding Key Activities performed by the role

Social Media Strategy

• Develop, implement, and manage comprehensive social media marketing strategies to achieve brand objectives.
• Identify key social media platforms and channels suitable for our target audience.
• Stay updated with industry trends and best practices to maximize social media effectiveness.
  
  

Content Creation

• Create engaging, high-quality content including text, images, videos, and graphics for various social media platforms.
• Plan and schedule content calendars, ensuring a consistent brand voice and message.
  
  

Community Management

• Monitor social media accounts and respond to comments, messages, and inquiries promptly.
• Foster engagement with the audience by actively participating in discussions and conversations.
  
  

Social Advertising

• Develop and manage paid social media advertising campaigns to increase reach and drive conversions.
• Monitor and optimize ad performance to maximize ROI.
  
  

Analytics and Reporting

• Track and analyse social media metrics to measure the success of campaigns.
• Generate reports and provide insights for continuous improvement.
  
  

Collaboration

• Collaborate with cross-functional teams, including content writers, designers, and marketing managers, to align social media efforts with overall marketing strategies.
  
  

Brand Awareness

• Enhance brand visibility and awareness through social media initiatives.
• Identify opportunities for influencer collaborations and partnerships.
  
  

Qualifications

• Required: Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• Proven experience in social media marketing with a strong portfolio of successful campaigns.
• Proficiency in social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative thinking and a passion for staying updated with industry trends.
• Strong organizational skills with the ability to manage multiple tasks simultaneously.
• Experience with graphic design and video editing software is a plus.
  
  

About Us

Abu Dhabi Healthcare Company (SEHA) is the largest and most comprehensive healthcare network in the UAE that was established in 2007 with the objective of operating all public hospitals and clinics across the Emirate of Abu Dhabi.

SEHA is committed to delivering world-class healthcare services using the most advanced diagnostics and systems across its network of public healthcare centers and hospitals in addition to partnering with global leaders in healthcare, including world renowned organizations such as the Mayo Clinic.

About The Team

SEHA is the largest and most comprehensive healthcare network in the UAE and owns and operates all the public hospitals and clinics of the Emirate of Abu Dhabi. SEHA was established to provide UAE residents, citizens, and tourists with integrated, outstanding healthcare services following the highest international quality and safety standards. SEHA is a key player in Abu Dhabi’s wider healthcare sector reform and is responsible for public healthcare facilities as it aims to make its public healthcare delivery comparable to the finest healthcare systems in the world.