Content Strategist

Horizontal Digital; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading consultancy in Dubai seeks a Content Strategist to enhance digital experiences through effective content strategies. The role involves organizing content supply chains, collaborating with clients, and ensuring scalable content delivery across multiple channels. Ideal candidates will have extensive experience in content operations and a strong understanding of digital content ecosystems.

Qualifications

• 5 years of experience in content strategy or digital content operations.
• Strong knowledge of content modelling and metadata frameworks.
• Experience designing and implementing content workflows.

Responsibilities

• Shape and lead enterprise-wide content strategies.
• Build governance frameworks for quality and consistency.
• Design workflows to simplify content creation and publishing.

Skills

Content Strategy

Information Architecture

Digital Content Operations

Collaboration

Stakeholder Engagement

Education

Degree in Communications

Tools

DAM Systems

Sitecore

Salesforce

Job description

Description

About Horizontal Digital

At Horizontal Digital we believe digital experiences should feel human. Were a global consultancy that helps ambitious brands connect with people through seamless thoughtful and personalised digital journeys. As a trusted Sitecore Platinum Partner and Salesforce Summit Partner we specialise in building powerful ecosystems that combine technology data and design creating meaningful experiences that scale. We dont just deliver digital transformation we partner with our clients to shape what comes next.

We use these values to fuel superior results:

Lock arms
We forge relationships that make our impact 1000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle
Were not ones to sit on our hands and wait. Instead we anticipate opportunities collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change
From new technologies to workplace philosophies we welcome the unexpected and constantly anticipate whats next.

Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger more inspiring ideas.

But enough about us. Lets talk about you.

What It Means to Be a Content Strategist Here

At Horizontal content isnt just copy its structure strategy and story. Content can deliver our clients and competitive advantage and we partner with clients on that journey.

As a Content Strategist youll play a key role in helping global brands organise their content supply chain in smarter and more scalable ways. Youll work at the intersection of creativity and systemsthinking designing the frameworks that allow content to be reused localised personalised and delivered across multiple channels with ease. Whether its shaping a taxonomy crafting AI content workflows or setting the foundation for a multilingual content experience youll be helping businesses grow by turning complexity into clarity.

Ultimately youll help clients understand what good content operations look like and guide them through the messy middle of evolving from the unruly maze of decentralised content to something governed.

What Were Looking For

Were looking for someone who sees content as more than words on a page someone who understands how content moves scales and delivers value. Youre curious systems minded and excited by the idea of building content ecosystems that are just as elegant behind the scenes as they are on the surface.

You dont need to have all the answers but you should have the frameworks and mindset to help us ask the right especially interested in those whove worked in or helped lead the shift to composable and headless architectures and who understand the organisational transformation this requires.

As a Content Strategist at Horizontal youll be both a practitioner and a consultant. Your workwill span from highlevel strategic planning to handson execution working with our clients to:

• Understand how content supports business goals and user needs

• Lead workshops and discovery sessions to define content approaches

• Assess and define content operations and governance models

• Create IA taxonomies metadata structures and content templates

• Collaborate with UX and tech to ensure content is feasible localisable and scalable

• Bring clarity to complex publishing ecosystems

In time there is the opportunity to lead on scaling the content strategy function within Horizontal.

Key Responsibilities

Content Strategy

• Shape and lead enterprisewide content strategies that support business goals and user needs

• Build governance frameworks to ensure quality consistency and accountability

• Define KPIs to measure performance and drive continuous improvement

• Champion innovation in how content is created managed and delivered

• Lead workshops and discovery sessions with clients to help identify and define content needs priorities and roles

• Embed SEO thinking into content strategy aligning structure metadata and messaging with search intent and discoverability goals

• Help clients navigate the shift to composable and headless content architecture

Content Management

• Design workflows that make content easier to create approve and publish

• Set up rights and permission structures that support secure collaboration

• Develop strategies for publishing content across global platforms and channels

• Establish content lifecycle practicesfrom creation to archival

• Map current vs futurestate content operations and help shape practical roadmaps for change

Content Architecture

• Create scalable taxonomy structures aligned with business and customer needs

• Build metadata frameworks that power discovery and personalisation

• Define best practices for how content is stored organised and managed

• Support localisation through smart multilanguage architecture

• Work closely with UX to ensure IA reflects realworld user journeys not internal silos

• Use semantic modelling approaches to support more intelligent content orchestration and connected experiences

Content and Data Modelling

• Build structured reusable content models that support omnichannel delivery

• Leverage modular components to reduce duplication and speed up publishing

• Design schemas that enable dynamic personalised experiences

• Make authoring easier while optimising delivery performance

• Help shape our internal approach to structured content including how we use Sitecore Salesforce and connected platforms

• Contribute to developing internal documentation and reusable content models that help our teams work more efficiently across projects

AIGenerated Content

• Help our clients understand the practical realities opportunities and limitations of gen AI in content work

• Design thoughtful humanaware strategies for using AI in content creation

• Create hybrid workflows that blend human creativity with machine efficiency

• Define quality consistency and ethical guardrails for AI content

• Build systems that allow AI to work within your content structures

Collaboration & Enablement

• Train content authors and stakeholders on strategy tools and best practices

• Create documentation and guides that make content governance simple

• Work together with developers UX teams and marketers to bring experiences to life

• Stay ahead of industry trends and share new thinking across the team

Why This Role Matters

Content is the glue that holds great digital experiences together. In this role youll be the person who makes sure content is not only beautiful and useful but structured scalable and ready for whatever comes next. Whether its a global campaign a product launch or an AIenabled journey youll be the strategic mind behind the content that drives it all.

Qualifications & Experience

MustHaves:

• 5 years of experience in content strategy information architecture or digital content operations

• Strong knowledge of content modelling taxonomy and metadata frameworks

• Experience designing and implementing content workflows and governance models

• Familiarity with multilingual content strategies localisation and translation workflows

• Solid understanding of personalisation and content segmentation strategies

• Experience working with DAM systems and managing digital assets at scale

• Exposure to or curiosity about AIgenerated content and automation in content production

• Comfort collaborating with UX dev design and marketing teams in Agile environments

• Excellent communication and stakeholder engagement skills

NicetoHaves:

• Understanding of SEO structured data and content performance analytics

• Exposure to CDPs and datadriven content delivery

• Proven experience with enterprise CMS platforms preferably Sitecore (XP XM Cloud) and/or Content Hub Salesforce

• Experience designing content for omnichannel environments (web app email etc.)

• Familiarity with the role of semantics and linked data in content systems

• Experience working across diverse industries such as hospitality government logistics or financial services

• A degree in Communications Information Design or a related field or equivalent practical experience