Content Specialist

Medi Clinic; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare provider in Dubai seeks a Senior Content Manager to develop engaging content that supports patient engagement and brand reputation. The role involves coordinating with various teams to ensure compliance with regulatory standards and creating tailored content for diverse platforms. Ideal candidates should have over 5 years of managerial experience and excellent communication skills in English.

Qualifications

• 5+ years of relevant experience in a managerial role.
• Continuous learning and development in relevant fields.

Responsibilities

• Develop creative content for various customer touchpoints.
• Tailor content to specific healthcare service lines.
• Ensure content aligns with clinical, legal, and regulatory standards.
• Monitor KPIs to assess content performance.
• Coordinate with marketing and communications teams.

Skills

Financial Management principles

Verbal and written communication skills in English

Content production knowledge of digital publishing platforms

Digital & Social Media Marketing

Social Media campaign management

Web and social media analytics

Education

Bachelors’ qualification

Job description

Closing date: 15/08/2025
Number of positions: 1
Recruiter name:Fatma Alharthi
Reference number: 62388
Mediclinic Corporate Office Dubai| Dubai | United Arab Emirates

MAIN PURPOSE OF JOB

To develop creative content that supports patient engagement, brand reputation, clinical trust and marketing outcomes across all touchpoints. The role (based in Dubai) but works closely with internal and external stakeholders to ensure locally relevant content aligns with marketing priorities, global brand standards, supports healthcare messaging and meets ethical and regulatory requirements.

KEY RESPONSIBILITY AREAS

• Conceptualise, design, write, edit and proofread high- content for various customer touchpoints, including social media platforms (Facebook, Instagram, etc.), website touchpoints, flyers, posters, brochures, and other marketing collateral
• Tailor content to specific healthcare service lines (e.g. oncology, maternity, diagnostics)
• Ensure alignment with clinical, legal and regulatory standards in healthcare storytelling
• Work on multiple projects simultaneously, ensuring timely delivery within guidelines
• Pay attention to the tone, style, and voice across formats, balancing medical credibility with patient accessibility and ensuring content is engaging, inclusive and aligned with health literacy standards
• Upload or publish content across local platforms (e.g. hospital website, social media, intranet, email newsletters).
• Coordinate with digital teams to ensure SEO, UX, and analytics tagging best practices
• Monitor KPIs: engagement, reach, conversion, share of voice, or health education outcomes
• Manage the use of analytics to guide content testing, SEO improvements and editorial planning
• Assist with preparing content performance dashboards for senior leadership
• Stay ahead of trends in digital health communication and content marketing
• Work closely with hospital marketing, communications, clinical teams and external partners to gather briefs and validate messages
• Manage SLA adherence and vendor relationships
• Liaise with local legal or compliance teams to ensure all content meets in-country regulations
• Ensure consistent use of brand identity and messaging across channels
• Maintain accurate records of content versions, usage rights and expiry dates (especially for testimonials and medical information)
• Comply with healthcare regulations (e.g. consent, claims, privacy, clinical accuracy)

REQUIRED EDUCATION

Bachelors’ qualification with demonstration of continuous learning

REQUIRED EXPERIENCE

5 years’ + relevant experience in a managerial role

REQUIRED JOB SKILLS AND KNOWLEDGE

• Financial Management principles
• Verbal and written communication skills in English (Arabic will be an advantage)
• Content production - knowledge of digital publishing platforms
• Content, Design & Multimedia Oversight
• Digital & Social Media Marketing
• Marketing channels (e.g. social media) and the ability to select most appropriate solution
• Social Media campaign management
• Web and social media analytics and ability to interpret these analytics to improve performance as well as reporting

All applicants will be considered, with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us, apply now and become a part of the Mediclinic Middle East Family