Content & Social Media Specialist

TRAZE; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital marketing company in Dubai is seeking a Content & Social Media Specialist. This role involves managing social media, creating engaging content, and optimizing website materials for both English and Arabic audiences. Candidates should have a degree in Marketing, 2-4 years of experience in a similar role, and strong copywriting skills. The company offers various benefits including annual leave, health cover, and training opportunities.

Benefits

30 days annual leave + public holidays

Health and optical cover

Training opportunities

Gym allowance

Maternity and Paternity Leave

Work from anywhere - up to 30 days

Bonus structure in place

Qualifications

• 2-4 years of experience in content creation or social media management.
• Experience in the Forex/Financial industry preferred.
• Proven experience managing social media platforms.

Responsibilities

• Manage social media platforms and create compelling content.
• Optimize website content for SEO and user engagement.
• Localize content for both English and Arabic audiences.

Skills

Strong copywriting and storytelling skills

Ability to analyze social media performance

Proficiency in content scheduling tools

Excellent communication and collaboration skills

Familiarity with SEO best practices

Ability to problem-solve and adapt

Education

Bachelor's degree in Marketing or related fields

Tools

Hootsuite

Buffer

Job description

About The Role

We're looking for a Content & Social Media Specialist to drive engagement, growth, and localization for Traze MENA's digital presence. In this role, you'll be responsible for managing social media platforms, creating compelling content, and optimizing website and landing page materials for both English and Arabic-speaking audiences. This is an opportunity to shape the company's online voice, build brand awareness, and drive audience engagement through strategic content marketing.

Performance Profile

Your success in this role will be defined by achieving these outcomes in the first 6-12 months:

Social Media Growth & Engagement

• Successfully launch and manage Instagram, X (Twitter), and TikTok accounts
• Develop and execute a content calendar that drives engagement, brand awareness, and follower growth
• Track and analyze key performance metrics, optimizing content for better reach and interaction
  
  

Website & Landing Page Optimization

• Ensure website content aligns with the brand, is up to date, and optimized for SEO and user engagement
• Develop landing pages that enhance conversion rates and localize content for both English and Arabic audiences
  
  

High-Impact Content Creation & Localization

• Create and localize high-quality text, visuals, and videos tailored to GCC & MENA markets
• Work closely with the Creative Manager to ensure content aligns with branding and marketing goals
  
  

Influencer & Partnership Campaign Execution

• Establish and manage organic and paid collaborations with influencers and industry partners
• Support Introducing Brokers (IBs) and partners with customized marketing content to enhance engagement and lead generation
  
  

Brand Storytelling & Cross-Team Collaboration

• Align content strategies with marketing campaigns and company-wide initiatives
• Support internal teams in brand storytelling, event promotions, and social media amplification
  
  
  

Requirements

Education & Experience:

• Bachelor's degree in Marketing, Journalism, Communications, or related fields
• 2-4 years of experience in content creation, social media management, or digital marketing (Forex/Financial industry preferred)
• Proven experience managing social media platforms and content strategies for a fast-growing brand
  
  

Skills & Competencies:

• Strong copywriting and storytelling skills, with the ability to create engaging content in both English and Arabic
• Ability to analyze social media performance and optimize content accordingly
• Proficiency in content scheduling tools (e.g., Hootsuite, Buffer) and CMS platforms for website updates
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Familiarity with SEO best practices, influencer marketing, and social media advertising
• Ability to problem-solve and adapt in a fast-paced, digital-first environment
  
  

Preferred Qualifications:

• Experience in the Forex, financial markets, or trading industry
• Prior work in localizing content for Arabic-speaking markets
• Familiarity with graphic design and video editing tools to enhance content quality
  
  
  

Benefits

• 30 days annual leave + public holidays
• Health and optical cover
• Training opportunities
• Gym allowance
• Maternity and Paternity Leave
• Work from anywhere - up to 30 days
• Bonus structure in place