Content Marketing Specialist for Abaya Brand

Amore Wear; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A fashion brand in Dubai seeks a social media coordinator to manage content creation across various platforms. You will build relationships with influencers, execute campaigns, and align with overall marketing strategies. The ideal candidate has proven experience in social media and a deep understanding of UAE culture and modest fashion. Knowledge of the abaya industry is essential, and fluency in Arabic is a plus.

Qualifications

• Proven experience in social media content creation and influencer marketing.
• Strong understanding of UAE culture and modest fashion sensitivities.
• Fluency in Arabic is a plus.
• Knowledge of the abaya industry is a must.
• Ability to work independently with strong time-management skills.

Responsibilities

• Manage daily content across Instagram, TikTok, and Snapchat.
• Build and execute a monthly content calendar.
• Identify and build relationships with influencers.
• Plan and host content creation days.
• Collaborate with internal managers and marketing agencies.

Skills

Social media content creation

Influencer marketing

Understanding of UAE culture

Tools

Camera gear

Job description

Manage daily content across Instagram, TikTok, and Snapchat, ensuring it’s fun, engaging, and culturally relevant

Stay up to date with social trends and creatively apply them to brand content

Build and execute a monthly content calendar that includes product highlights, behind-the-scenes footage, UGC, styling tips, and trending formats

Create original Reels, UGC-style videos, and lifestyle visuals that go beyond basic e-commerce imagery

Plan and coordinate photoshoots (e.g., book studios, scout locations, prepare moodboards, direct shoots).

Fashion photography knowledge is a huge plus; otherwise, you’ll be expected to coordinate with external photographers.

Influencer Marketing

Identify and build relationships with Emirati or relevant influencers (from micro to macro) who align with the brand’s image

Manage influencer collaborations and ensure all content reflects the brand's tone, values, and visual identity

Actively seek out UGC opportunities and amplify community content to build brand trust and engagement

Plan and host content creation days 1–2 times a month by hiring models or micro-influencers to produce branded content.

Ideate and execute creative campaign concepts to generate buzz around new collections, events, and brand moments

Work closely with internal managers, the fashion designer, and an external digital marketing agency to align social media plans with the overall marketing calendar

Collaborate with the agency to analyze content performance and identify which assets perform best for advertising

Contribute to broader marketing initiatives such as in-house events, pop-ups, and cross-functional support as part of a hands-on startup team

Team player with a flexible mindset and willingness to take on tasks beyond the typical scope when needed

Note : Working hours may occasionally be adjusted to accommodate content creation needs during events or outside regular office hours

Requirements

Proven experience in social media content creation and influencer marketing

Strong understanding of UAE culture and modest fashion sensitivities

Fluency in Arabic is a strong plus

Knowledge of the abaya industry is a must

Familiarity with professional camera gear is a bonus—but a great eye, steady hands, and strong content ideas matter more

Ability to work independently with strong time-management skills