Content Executive

Pickl; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Pickl, a Dubai-born burger brand, seeks a Content Executive to plan, create, and publish engaging content across web and social channels from its Dubai base. The role supports brand campaigns through copy for menus, blogs, and promos, while coordinating visuals with designers and photographers.

Daily tasks include content calendars, social media management, and collaboration with marketing and operations to ensure consistent brand messaging and audience growth.

Qualifications

• Clear, compelling copy aligned with brand tone.
• Experience planning campaigns and managing digital presence.
• Strong written and verbal communication with internal teams.

Responsibilities

• Plan, create, and publish content across web and social channels.
• Develop content calendars and coordinate visuals with designers.
• Manage social media posts and monitor engagement.
• Collaborate with marketing and operations to ensure consistent brand messaging.
• Track performance and suggest improvements to grow reach and loyalty.

Skills

Content Writing

Content Strategy

Social Media Marketing

Communication

Multitasking

Education

Diploma/degree in Marketing or Communications

Tools

CMS

Analytics tools

Job description

Company Description

Pickl is a Dubai-born burger joint known for its award-winning cheeseburgers and fresh fried chicken sandos made without preservatives, hormones, or antibiotics. Recognized by Time Out Magazine and Deliveroo UAE with multiple awards, Pickl has earned Best Burger, Best Fried Chicken, and Best Restaurant of the Year across consecutive years. The brand focuses on delivering “FRESH. FAST. FOOD.” with high-quality ingredients and consistent taste. Pickl has expanded to seven countries across the region, including the UAE, Qatar, Bahrain, Egypt, Jordan, Oman, and Saudi Arabia, with Kuwait and Iraq coming soon. Guests can dine in or order delivery through all major UAE delivery platforms.

Role Description

The Content Executive is a full-time, on-site role based in Dubai, United Arab Emirates. This role is responsible for planning, creating, and publishing engaging content across web, social media, and other digital channels to support Pickl’s brand and campaigns. Daily tasks include writing and editing copy for menus, website pages, blogs, and promotional materials; developing content calendars; and coordinating visuals with designers and photographers. The Content Executive will manage social media posts, monitor engagement, and collaborate with marketing and operations teams to ensure consistent brand messaging across all locations. The role also involves tracking content performance, gathering insights, and recommending improvements to enhance audience reach and brand loyalty.

Qualifications

• Candidates should possess strong Writing and Web Content Writing skills for creating clear, compelling, and brand-aligned copy.


• Candidates should possess skills in Content Strategy and Social Media Marketing to plan campaigns and optimize digital presence.


• Candidates should possess effective Communication skills to collaborate with internal teams and external partners.


• Experience in food & beverage or hospitality content creation is beneficial.


• Ability to manage multiple projects, meet deadlines, and adapt tone for different audiences.


• Proficiency with social media platforms, basic content management systems, and familiarity with analytics tools is an advantage.


• A diploma or degree in Marketing, Communications, Journalism, or a related field is preferred.