Digital Marketing Executive

The-Food-; Dubai; On-site; AED 80,000 - 140,000; Full time

Job summary

The-Food- in Dubai is seeking a Digital Marketing Executive to own the day-to-day digital performance for a portfolio of restaurant brands. You will plan, run, and optimise paid and organic campaigns across Meta, TikTok, Google, and Snapchat, and report on results tied to reservations, covers, and orders.

You will blend content writing and design, crafting brand voice and assets in Canva or Adobe, while tracking KPIs and delivering actionable insights to improve ROAS and growth across venues.

Qualifications

• 3–5 years of digital marketing experience in UAE/GCC
• Proven content strategy, writing & planning
• Strong copywriting & storytelling experience
• Proficiency with Canva and/or Adobe design tools
• Experience with analytics tools (GA4, Meta Insights) and reporting
• Experience with email/CRM platforms and restaurant tech (optional)
• Organised, deadline-driven, able to manage multiple brands

Responsibilities

• Organic Social Strategy: own monthly publishing calendars for each brand across Instagram and TikTok
• Content Writing: copy for ads, captions, emails, landing pages, and posts
• Content Design: create assets in Canva/Adobe and brief larger projects
• Performance Reporting: track and report KPIs and build dashboards with insights
• SEO & Online Presence: optimise Google Business profiles and listings
• Campaign Coordination: align shoots, launches, influencer activity, and in-venue moments
• Trend & Competitor Monitoring: track Dubai F&B trends and bring new formats to the team

Skills

Content strategy

Copywriting

Campaign planning

Brand storytelling

Tools

Canva

Adobe Photoshop

Adobe Illustrator

Google Analytics 4

Meta Insights

Job description

About the Role

We are hiring a Digital Marketing Executive to own the day-to-day digital performance of a portfolio of restaurant brands in Dubai. Your core focus is digital marketing - planning, running, and optimising paid and organic campaigns across Meta, TikTok, Google, and Snapchat, and reporting on results tied to reservations, covers, and orders. Around that core sit two skills that make you excellent at it: content writing (ads, captions, emails, landing pages in each brand's voice) and content design (creating and adapting assets in Canva or Adobe Creative Suite). You can move from writing a caption to reading a ROAS report to briefing a designer in the same afternoon.

Key Responsibilities

• Organic Social Strategy - Own the monthly publishing calendars for each brand across Instagram and TikTok - deciding what goes out, when, and why, and ensuring a consistent balance of food, people, venue, and promotional content.

• Content Writing - Write all campaign and channel copy: ad headlines and primary text, social captions, email/newsletter campaigns, landing page copy, offer and promotion copy, and Google Business posts - adapted to each brand's distinct tone of voice.

• Content Design - Design and adapt campaign assets (statics, carousels, stories, and simple motion graphics) in Canva and Adobe Creative Suite; resize and version master creative for every placement; and write clear creative briefs for larger projects.

• Performance Reporting - Track and report weekly and monthly on the KPIs that matter - reach, engagement, CTR, CPA, ROAS, reservations, and delivery orders - building clear dashboards and turning the numbers into concrete recommendations for the next cycle.

• SEO & Online Presence - Maintain and optimise Google Business profiles, menus, and listings for every venue; manage review platforms; and keep brand website content current and search-friendly.

• Campaign Coordination - Coordinate campaign rollouts end to end with restaurant operations, chefs, and the content team - aligning shoot outputs, launch dates, influencer activity, and in-venue moments into one coherent plan per brand.

• Trend & Competitor Monitoring - Track competitor activity and platform developments across Dubai's F&B scene, and bring new formats, placements, and ideas to the team before they become obvious.

What You Bring

• 3-5 years of digital marketing experience, ideally within F&B, hospitality, or lifestyle brands in the UAE/GCC

• Proven experience of content strategy, writing & planning

• Strong copywriting & story telling experience

• Working proficiency in Canva and/or Adobe Photoshop and Illustrator for content design and adaptation

• Comfortable with analytics tools (Meta Insights, Google Analytics 4) and building clear performance reports

• Experience with email/CRM platforms and restaurant tech (SevenRooms, OpenTable, ETAP) is a plus

• Organised, deadline-driven, and able to manage multiple brands and calendars simultaneously