Content Creator at CALO

CALO; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

CALO in Dubai, UAE, is seeking a content creator to own the UAE's organic content across Instagram and TikTok. You will develop ideas, formats and stories, and produce content end-to-end in English and Arabic, tailoring it to local trends and culture.

You’ll work with the marketing team to grow the brand’s voice, audience and engagement, delivering consistent, high-quality content across channels in a fast-paced environment.

Qualifications

• Experience creating content for Instagram and TikTok for a brand or consumer-focused business.
• Strong understanding of social media trends and engaging formats.
• Hands-on skills in shooting, editing, scripting and copywriting.

Responsibilities

• Own CALO UAE’s organic content strategy and content calendar across Instagram and TikTok.
• Create content end-to-end from ideation to publishing in English and Arabic.
• Stay close to UAE trends, culture and conversations to spot opportunities.
• Collaborate with products, people, locations and internal teams to bring ideas to life.
• Build recurring formats and series that audiences recognize and return to.
• Monitor day-to-day channels, comments and audience feedback.
• Track performance and use insights to improve future content.
• Test hooks, formats, video lengths, CTAs and creative approaches.

Skills

Instagram content creation

TikTok content creation

Shooting

Editing

Copywriting

Arabic and English bilingual

Content strategy

Content calendar management

Audience insights

Job description

CALO in Dubai, DU, AE. This Full time on site position offers great opportunities for career growth.

About Calo (more here) Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals. We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Why This Role Matters

Calo is building a stronger organic presence in the UAE, and we’re looking for a content creator who can turn ideas, trends and everyday Calo moments into content people genuinely want to watch and engage with. You’ll own the day-to-day organic content engine across Instagram and TikTok, helping Calo build a recognizable voice, grow its audience and make organic social a meaningful source of attention in the UAE.

What You’ll Do

• Own Calo UAE’s organic content strategy and content calendar across Instagram and TikTok.
• Come up with fresh, locally relevant content ideas, formats, series and stories.
• Create content end-to-end, from ideation and scripting to shooting, editing, copywriting and publishing.
• Create content in both English and Arabic based on the audience and format.
• Stay close to UAE trends, conversations and culture to spot opportunities for Calo.
• Work with products, people, locations and internal teams to bring content ideas to life.
• Build recurring content formats, characters and series that people can recognize and come back to.
• Manage day-to-day organic channels, including monitoring comments, reactions and audience feedback.
• Track content performance and use insights to improve future content.
• Test different hooks, formats, topics, video lengths, CTAs and creative approaches.
• Keep the content pipeline, calendar and footage library organized and easy for the wider team to use.
• Work closely with the UAE Marketing Lead, Affiliates & Influencers Manager and wider marketing team to stay aligned on priorities and campaigns.

What We’re Looking For

• Experience creating content for Instagram and TikTok, ideally for a brand or consumer-focused business.
• Strong understanding of social media trends, formats and what makes content engaging.
• Hands‑on skills in shooting, editing, scripting and copywriting.
• Strong understanding of the UAE audience, culture and social media landscape.
• Fluent in English and Arabic, with the ability to create naturally in both.
• Strong creative thinking with the ability to turn simple ideas into engaging content.
• Comfortable being on camera or using voiceover when needed, while also being able to build content around other people, characters and formats.
• Data‑aware and curious about what makes content perform.
• Highly organized and able to manage content from idea to publication.
• Comfortable working independently in a fast‑paced environment.

Who You Are

You naturally spot content opportunities everywhere. You understand that great social content is about more than just following trends. You’re creative, curious and not afraid to experiment. You care about both the quality of the content and the results it delivers. You move quickly, learn from what works and are always looking for the next idea. You’re organized enough to turn creativity into a consistent content engine. You understand local culture and know how to make content feel relevant, natural and authentic to the UAE audience.