Content Creator

GroupM; Dubai; On-site; USD 30,000 - 50,000; Full time

Job summary

A leading media investment company is seeking a Content Creator to produce engaging social media content. The role requires hands-on production skills, including capturing and editing visual assets, while keeping up with social trends. Ideal candidates will have a Bachelor's degree in graphic design and at least 3 years of experience in content development.

Qualifications

• Minimum of 3 years of experience in content development within an advertising agency or production house.
• Proven track record of developing and executing successful content pieces.
• Exceptional communication and presentation skills.

Responsibilities

• Produces engaging, high-quality social media content that aligns with brand objectives.
• Captures, edits, and publishes visual and video assets across platforms.
• Enhances brand visibility by producing trend-driven, platform-native content.

Skills

Communication

Project Management

Education

Bachelor's degree in graphic design or related field

Job description

GroupM is WPP's media investment group and the world's leading media investment company, with a mission to shape the next era of media where advertising works better for people. The company manages over $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies—Mindshare, Wavemaker, EssenceMediacom—and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment), and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients worldwide. Discover more at www.groupm.com.

Role Summary and Impact

A Content Creator is responsible for producing engaging, high-quality social media content that aligns with brand objectives and resonates with the target audience. This role involves hands-on production, including capturing, editing, and publishing visual and video assets across platforms, while staying closely tuned to social trends, formats, and behaviors. The Content Creator brings ideas to life quickly and natively, ensuring content feels timely, relevant, and platform-appropriate.

The candidate typically owns or manages their own equipment, including cameras and lighting, allowing for autonomous operation and social-first execution.

• Enhances brand visibility by producing trend-driven, platform-native content.
• Increases engagement and reach by capturing moments in real time and leveraging cultural or viral trends.
• Supports agile marketing by producing and publishing content quickly.
• Reduces production overhead by handling both shooting and editing in-house.
• Keeps the brand relevant by tapping into current trends, ensuring content remains fresh and audience-focused.

Skills and Experience

• Bachelor's degree in graphic design or related field.
• Minimum of 3 years of experience in content development within an advertising agency or production house.
• Proven track record of developing and executing successful content pieces.
• Exceptional communication and presentation skills.
• Strong project management skills with the ability to meet deadlines.

At GroupM, we believe in the power of our culture and our people. It is what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it is critical to embrace WPP & GroupM's shared core values:

• Be Extraordinary: Lead collectively to inspire transformational creativity.
• Create an Open Environment: Balance people and client experiences by cultivating trust.
• Lead Optimistically: Champion growth and development to mobilize the enterprise.

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