Consumer Insights Manager GTR

JTI; Dubai; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Consumer Insights Manager to drive consumer-centric research for their Global Travel Retail division. This role involves managing marketing research projects, collaborating with global teams, and providing actionable insights to enhance strategic planning. The ideal candidate will have a strong background in market research, analytical skills, and experience in stakeholder collaboration. Join a diverse team in a modern office environment and contribute to impactful consumer insights that shape the business's success.

Benefits

Open atmosphere in a modern office

Diverse and inclusive work environment

Qualifications

• 5+ years of experience in Marketing Research, preferably in Travel Retail or FMCG.
• Fluent in English with strong written and verbal communication skills.

Responsibilities

• Lead insights generation for travel retail shoppers through various studies.
• Provide data and insights for strategic planning and business presentations.

Skills

Market Research

Analytical Skills

Project Management

Stakeholder Collaboration

Research Methodologies

Advanced Excel

Interpersonal Skills

Education

University degree in Market Research or related fields

Job description

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At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

The role is instrumental in driving consumer centricity and consumer knowledge for JTI Global Travel Retail (GTR) business. You will manage different marketing research projects (Qualitative & Quantitative), leading and supporting the identification of the most relevant methodology, full project management, aiming at deep consumer understanding across categories, and timely sourcing of commercially relevant, actionable insights for global travel retail Consumers, Customers, Competition, and Category.

You will be engaged in global research agencies management to ensure seamless project execution, as well as looking for new innovative ways to uncover actionable consumer insights.

Position:

The Consumer Insights Manager will be responsible for:

• Consumer Insights Leadership: Lead insights generation for travel retail shoppers and consumers through ad hoc and tracking studies. Act as the single point of contact for consumer and industry insights in GTR, delivering strategic recommendations from multiple research sources. Responsible for defining study methodology & scope, designing samples, developing questionnaires & discussion guides, vendor coordination, brief creation, project follow-up, result delivery, internal sharing, and budget management.
• Strategic Support: Provide data and insights for strategic planning and business presentations, including global and travel retail shopper trends, traveler traffic trends, and consumer behavior. Oversee data providers and subscriptions, ensuring compliance with JTI policies and budget control.
• Stakeholder Collaboration: Work closely with GTR and non-GTR JTI teams, HQ, and markets to deliver insights, recommend actions, and promote best practices. Facilitate knowledge sharing via webinars, reports, and market findings to support strategic thinking and sales performance.
• Airport Assessment: Drive the Airport Assessment Workstream to identify assortment and portfolio opportunities using 360° analysis. Analyze traveler traffic, shopper profiles, and purchase behavior to identify gaps and provide actionable recommendations in collaboration with the commercial team.
• Basket Data Projects: Partner with sales teams to analyze store-level basket data, identifying opportunities for sales growth through strategic, cross-category insights. Maintain data confidentiality and align recommendations with both customer and JTI objectives.

Requirements:

• University degree in Market Research, Business/Economics, Statistics, Marketing, Psychology, Sociology or other related fields.
• 5+ years of professional experience in Marketing Research; Travel Retail, FMCG marketing, and tobacco knowledge is a plus.
• Fluent in English with strong written and verbal skills (second language is a plus).
• Strong research methodologies experience and analytical skills.
• Advanced Excel knowledge is a must.
• Robust commercial understanding and translation of business questions into actionable business recommendations and implications are necessary.
• Well demonstrated interpersonal and intercultural skills and ability to operate smoothly across functions.

What to expect:

• Opportunity to work in an open atmosphere in a modern office with a team of various backgrounds and experiences.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.