Consumer Insight Manager

Kantar; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a PanelVoice Manager to drive client success through actionable survey solutions. In this senior role, you will leverage your commercial acumen and analytical skills to manage quantitative projects, ensuring high-quality insights that empower brands to grow. Your ability to connect insights to client strategies will be crucial as you collaborate with internal teams and engage with clients. This is an exciting opportunity to shape the future of shopper insights in a dynamic environment, where your contributions will directly impact the growth of the business and its clients.

Qualifications

• Strong commercial skills with a focus on sales opportunities.
• Experience in custom research or questionnaire design is advantageous.

Responsibilities

• Manage tailored quantitative projects for FMCG clients.
• Deliver insights and maintain data quality for client projects.

Skills

Commercial acumen

Proposal writing

Analytical skills

Presentation skills

Attention to detail

Time management

Networking

Custom research knowledge

Education

Bachelor's degree in relevant field

Job description

We re the world s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

If you are passionate about all things shopper, enjoy a challenge and thrive in a commercial environment then this role could be for you. As a PanelVoice Manager your work will have a direct impact on our clients success, building highly actionable survey-powered solutions that help our clients' brands and businesses grow.

PanelVoice is our custom questionnaire service, powered by our multitude of behavioural panels. It's a specialist area that uses unique knowledge of shopper behaviour combined with technology-enabled platforms to identify key shopper attitudes and purchase choices clients need to win to grow their brands.

This is an exciting time to join an outstanding team, growing double digits and identified as a growth platform for our business, and where you can play a key role in helping to shape the evolving offer for future growth.

The PanelVoice Manager is responsible for selling, building and running tailored quantitative projects across our broadest range of clients predominantly within FMCG categories. Training on advanced analytical solutions in the PanelVoice portfolio is included, allowing you to develop your skillset at Kantar further by working in a more ad hoc custom-style environment. Additionally, provides direct responsibility over the creation of new, compelling insights for your clients. The overall offer focuses on shopper, innovation, category and brand strategy. As it is developing all the time, you will also get the opportunity to shape this.

The key to the role is unlocking client potential by encouraging your colleagues who work day-to-day with their clients. You will do this through partnering with them to build knowledge, offer ideas, listen to their client/industry issues and ultimately build a strong network for the offer. As the eyes and ears of the service, it's crucial to listen to feedback of newer clients and develop new commercial ideas for innovation.

As a senior role within the team, there will be heavy involvement in the department strategy - championing the service, improving levels of insight, maintaining levels of data quality as well as the service development and deliverables.

Key outcomes

• Revenue and building future growth: Delivery against commercial team targets and finding opportunities to meet and exceed these. Raising awareness of our offer internally and externally, identifying new opportunities through listening to client needs and bringing new insights to our solutions.
• Clients: Act as the senior contact on all clients you work with setting an example to the team by adding new value through our ideas and delivering best-in-class projects, meaning they come back to work with us time and time again.
• Execution: Manage and implement projects by working with the Operations team (DP & Field); starting with advising on the project (EWNs), designing sample, testing out scripts and providing analysis plans for processing tables.
• Insight: Brief, pitch and own solution design as well as leading client operations on projects. This involves writing questionnaires and adding inputs to a storyboard (for client delivery), delivering the insights needed to be combined with actual shopper behaviour. You will be responsible for the quality of the work as well as advising client service lead and other project team members.
• Team: This role doesn’t have any line manager responsibility as yet. However, working with Operations and CS teams would require working with and managing other teams.

Capabilities

• Commercially strong and able to spot sales opportunities and convert them.
• Custom research or questionnaire knowledge a real advantage.
• Be a standout colleague and be able to bring people with you in the work you do.
• Excellent proposal writing skills.
• Be confident creating solutions that connect insights to clients plans or strategies.
• Strong analytical skills with the ability to put together insightful and impactful presentations, and support others in doing so.
• Confident and experienced presenter who is able to present to large groups whether in a pitch or a presentation and have real impact in doing so.
• Good attention to detail, strong organization and time management skills.
• Willing to embrace, drive and suggest change.
• Build strong networks internally with account teams & externally with clients.
• Custom / ad-hoc experience highly desirable, or strong background in account management roles.