Consumer And Shopper Understanding Analyst, Gulf & Arab Countries

Consumer And Shopper Understanding Analyst, Gulf & Arab Countries

Job Location: Dubai

Company description

Ferrero is a family-owned company with a progressive and global outlook, renowned for iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. Our products are sold in over 170 countries, and we are supported by 40,000 dedicated employees committed to quality and care. Join us to be part of a global success story.

Diversity Statement

Ferrero is dedicated to fostering a diverse and inclusive culture where all employees feel valued and have equal opportunities. We believe in nurturing the unique talents of our people to create a multicultural, innovative, and rewarding work environment.

About the Role:

We are seeking a passionate individual with a keen interest in research and discovery to join us as the Consumer And Shopper Understanding Analyst. You will manage market intelligence tools, collaborate with trade marketing and sales teams, and integrate insights from external data sources to support operational strategies.

Main Responsibilities:

• Manage Retail Audit and Consumer/Shopper research in collaboration with the Regional CSU manager.
• Generate and report on Retail Audit Share using Nielsen tools.
• Lead Bi-Annual Retail Audit Share reviews and consolidate insights from internal stakeholders.
• Analyze data from various sources monthly to monitor market performance and identify opportunities.
• Create clear and impactful business reports and visualizations.
• Manage partnerships with agencies and support internal teams with data analysis and presentations.
• Present research findings in diverse formats such as reports, decks, videos, and stories.
• Lead shopper insights initiatives, shaping strategies for quantitative and qualitative research.
• Support Joint Business Planning with key retailers through insights and strategic recommendations.
• Synthesize multiple insights to understand shopper needs and explore analytics avenues for actionable business outcomes.
• Oversee project management aspects, including budgeting and tracking advertising & promotion activities.

Who we are looking for:

The ideal candidate will hold a Bachelor's degree in Statistics, Economics, or Business Administration, with knowledge of Retail panel dynamics and experience in Consumer Panel research. A minimum of 7 years in Market Research agencies or FMCG companies is required. Proficiency in statistical modeling tools and fluency in English are essential.

Join us and make a significant impact by driving insights and strategies that shape the future of the industry!

How to be successful in the role and at Ferrero:

Success at Ferrero requires a consumer and product-centric mindset, dedication to quality, and a passion for delivering exceptional results for consumers worldwide.