Complex Senior Marketing Executive

POSITION SUMMARY

The Executive of eCommerce and Digital sits at the intersection between Marriott International's eCommerce marketing and global distribution strategies. This role helps a group of properties in a region (or cluster) effectively pull through the sales marketing and customer engagement activities that help drive awareness and profitability at the property level. This role will also manage overall activation of their property strategies in owned and third-party electronic channels (multilingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work on behalf of properties to increase revenue, grow market share, and create a compelling experience that steers customers towards booking on our direct online channels. The Manager of eCommerce and Digital serves as a thought leader to their group of hotels providing local area and countrywide insight to enhance their digital experience. To this end, he/she will be in touch with their properties on a regular basis to make sure they are fully activated and optimized on appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that's relevant, on-brand, and genuinely engaging. From time to time, this role also provides eCommerce communication training.

CORE WORK ACTIVITIES

1. Area Digital and eDistribution Strategy
   • Advises hotels on appropriate on-strategy eCommerce priorities and tactics.
   • Reviews hotel progress against established goals, periodically providing reporting and analysis and troubleshooting performance issues.
   • Manages budgets for the cluster/hotels for eCommerce activities.
   • Collaborates closely with Directors of Field Marketing (DFMs) and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster.
2. Digital Acquisition Marketing
   • Coordinates online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
   • Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies.
   • Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed.
   • Manages the PLUS Platform for participating hotels in the area/cluster.
   • Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g. loading Hotel Website deals, Group Deals, Group Value Dates, email marketing, and affiliate marketing).
   • Assures that hotel websites on global sites are fully optimized to maximize traffic from search engines.
   • Identifies hotel-specific online digital activation needs (e.g. local channels to focus marketing efforts through).
3. Hotel Web Site Content Optimization
   • Conducts regular audits of individual Hotel Websites to ensure each hotel is optimized for high-quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.
   • Serves as the EPIC/Vignette administrator for the hotel(s).
   • Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage, and weddings.
   • Manages the pull-through and activation of key corporate eCommerce projects (e.g. new Hotel Websites, new field SEO service, and similar corporate e-services).
   • Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels.
   • Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.
4. OTAs and Meta Search Channel Optimization
   • Ensures that all hotels within their region/cluster are participating in relevant approved e-channels.
   • Regularly audits content, images, and star ratings on OTAs and Meta Search sites and works with hotels to make appropriate corrections.
   • Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).
   • Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
   • May also co-manage soft-dollar marketing budget for domestic OTAs with the AP eDistribution Team.
   • Builds strong domestic relationships with the top 2-3 OTA partners.
   • Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.
5. Marketing and Communication Partnership
   • Assists in the development of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
   • Develops the offer landing page for cluster offers.
   • Identifies and obtains OTA marketing and merchandising placements as appropriate.
   • Creates minisites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).

PREFERRED QUALIFICATIONS

Education: High school diploma or G.E.D. equivalent.

Related Work Experience: At least 1 year of related work experience.

Supervisory Experience: No supervisory experience.

License or Certification: None.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first environment. We are committed to nondiscrimination on any protected basis such as disability and veteran status or any other basis covered under applicable law.

Required Experience:

Senior IC